In this episode of Ad-venturous, Aves kicks off a new mini-series on rebrands by unpacking why they spark so much outrage in today’s Omnipresent Brand era. From Cracker Barrel’s infamous logo switch to Tree Hut’s surprisingly controversial packaging update, we look at how brands misdiagnose relevance problems, how internet culture turns design tweaks into moral battles, and why consumers are more emotionally invested in brands than ever before.
You’ll also hear how backlash, misinformation, and TikTok engagement loops can distort what’s actually happening inside a business, plus why a rebrand often isn’t the fix brands think it is.
#Rebranding #BrandStrategy #DTCMarketing #ConsumerCulture #BrandIdentity #MarketingPodcast #AdventurousPodcast #EcommerceMarketing #BrandRelevance #DigitalMarketing #CreatorEconomy #MarketingTrends #OmnipresentBrand #TikTokMarketing #BrandPsychology
00:00 – Welcome to the Rebrands Mini-Series
02:10 – The Omnipresent Brand Era
05:00 – When Brands Misdiagnose the Problem
07:45 – The Cracker Barrel Backlash
14:10 – Tree Hut and TikTok Outrage
21:20 – The Shrinkflation Myth
24:40 – Why Anger Drives Engagement
30:00 – When a Rebrand Actually Makes Sense
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