Not all customers are created equal—and your retention strategy shouldn't be either.
In this episode, we break down how to build retention programs tailored to different buyer cohorts: one-and-done shoppers, repeat buyers, and product subscribers.
You'll learn how to guide each group through targeted flows that increase LTV, boost replenishment rates, and move buyers toward high-value behaviors—without relying on a default subscribe-and-save.
We cover:
– The "one-two punch" replenishment strategy
– Why subscription shouldn't be your first move
– Using cohort data to shape your lifecycle marketing
– How to scale retention systems without overcomplicating them
Timestamps:
00:00 Introduction
02:00 Acquisition vs. Retention Campaigns
04:00 Building Evergreen Email Sequences
06:00 Balanced Businesses and Repeat Purchases
09:00 Classic Retention Profiles in Ecommerce
12:00 Subscription-Based Retention Tactics
15:00 Crafting a Product Subscription Strategy
17:00 SMS and Email for Subscription Success
20:00 Scaling Retention with Cohort Analysis
Hashtags:
#EmailMarketing #CustomerRetention #EcommerceMarketing #LifecycleMarketing #RetentionStrategy #DTCBrands #ShopifyTips #SubscriptionBusiness #CohortAnalysis #MarketingPodcast #GrowthMarketing #ReplenishmentStrategy #EmailFlows #SMSMarketing #RetentionMarketing
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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