In this episode, Jordan breaks down why he’s switching from Gmail to Apple Mail for his personal email—and why this matters deeply for anyone running a DTC email program.
Using Frye Company as the benchmark, he explores how your brand’s emails appear in different environments and reveals the hidden pitfalls of Gmail dark mode, annotations, and clipping that can undercut your entire retention strategy.
Key Takeaways:
Why Gmail dark mode breaks your design—and how to fix it.
Apple Mail’s clean design boosts click-through and brand perception.
Gmail annotations often misfire, displaying outdated promos.
Email clipping in Gmail hurts UX and performance.
How to analyze mobile vs desktop open rates for better UX targeting.
00:00 – Introduction
01:00 – Why I’m switching to Apple Mail
04:30 – Gmail dark mode email design issues
08:15 – Full bleed images vs padding
15:00 – Gmail annotations explained (and their downside)
20:00 – Apple Mail UX and search comparison
27:00 – Email clipping deep dive
#DTC #EmailMarketing #RetentionMarketing #DigitalMarketing #EcommerceTips #InboxOptimization #GmailDarkMode #AppleMail #CustomerExperience #UXDesign #EmailDesign #MobileFirst #MarketingTech #MarketingStrategy #DirectToConsumer
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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