In this episode of Ad-venturous, Aves breaks down what it really looks like to use social platforms with intention when social is literally part of your job.
From personal posting to structured inspiration gathering to deep persona research, Aves explores how to show up online on purpose, not out of habit. She shares:
Why “unstructured research time” isn’t research
How personal posting can actually make you a sharper, faster creator
The real way to separate work scrolling from leisure scrolling
Where personas actually live online (hint: not always where you think)
How understanding different communities makes you a better marketer
Why thoughtful screen-time boundaries lead to better creative output
Tune in, take notes, and start showing up online with intention.
#DigitalMarketing #SocialMediaStrategy #ContentStrategy #CreatorEconomy #MarketingTips #DTCPodcast #EcommerceMarketing #PersonaResearch #SocialMediaMarketing #BrandBuilding #MarketingPodcast #PaidSocial #ContentCreatives #MarketingMindset #AdStrategy
00:00:00 — Introduction: How Marketers Should Really Show Up Online
00:02:00 — The Moral Philosophy Story & Standpoint Theory
00:05:00 — Personal vs. Professional Posting Online
00:10:00 — Posting for Fun Makes You a Better Marketer
00:14:00 — The Myth of “Unstructured Research Time”
00:20:00 — Creative Targeting Starts With Persona Strategy
00:25:00 — Platform Demographics: Why They Matter
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
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