Gifting isn’t just a holiday afterthought. It’s one of Q4’s biggest growth levers. In this episode, Avery breaks down how to build a real gifting strategy that goes beyond discounts and flash sales.
Learn how to:
- 🎁 Map your customer’s gifting journey
- 💡 Connect emotional reactions to your product’s key USPs
- 📈 Build a creative range that actually converts
- 🛍️ Optimize post-click experiences for high-intent shoppers
If your ads are only focused on “the sale,” you’re missing one of the most powerful opportunities of the season.
#AdventurousPodcast #DTCMarketing #EcommerceMarketing #Q4Strategy #GiftingStrategy #AdCreative #MetaAds #PerformanceMarketing #MarketingPodcast #EcommercePodcast #DigitalMarketing #PaidSocial #MarketingTips #ItsGivingGifting #Q4Marketing #AdStrategy #BrandBuilding #CreativeStrategy #DTCBrands
00:00 – Introduction: Why Gifting Deserves Its Own Strategy
04:00 – Mapping the Gifting Journey (Who’s Buying and Why)
10:00 – Turning Product USPs Into Thoughtful Gift Moments
15:00 – Building Gifting Creative That Converts
20:00 – Post-Click: Landing Pages and Checkout That Simplify Gifting
25:00 – Stop Making Gift Guides — Do This Instead
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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