Big Milk is back. 🥛
In this episode, Avery breaks down how challenger brands can stand out when they’re up against legacy giants.
Using Oatly’s cheeky, copy-driven approach as a case study, she explores what it really takes to differentiate, from breaking category conventions and rethinking PDPs to using humor and design as your secret weapons.
If you’re fighting for attention in a space dominated by the “big guys,” this episode’s for you.
#DTC #MarketingPodcast #Adventurous #BrandStrategy #CreativeStrategy #Ecommerce #PerformanceMarketing #Advertising #DigitalMarketing #BrandBuilding #ChallengerBrands #AdCreative #MediaBuying #CRO #LandingPageOptimization #Oatly #CreativeTesting #ContentStrategy #MarketingTips #MarketingEducation #DTCMarketing
00:00 – Introduction: Why going up against legacy brands matters
02:30 – Oatly vs. Dairy Milk: Playful disruption done right
05:00 – Humor + Copy: Your most powerful differentiators
10:30 – Design and packaging as competitive advantage
13:00 – Landing pages that turn curiosity into customers
20:00 – Above-the-fold testing and CTA tweaks that drive results
31:00 – Pilothouse’s Warp Drive: Testing at scale
37:00 – Avery’s Q4 advice + final takeaways
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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