Ep 24: Solving the Attribution Puzzle: AI, Pixels & Email Retention with Triple Whale | TWBERP

Hello and welcome to the World’s Best Email and Retention Podcast! Today, we’re diving into AI-driven attribution and retention strategies with Malav Pandya, Solutions Engineer at Triple Whale.

Triple Whale has been at the forefront of solving post-iOS 14.5 attribution issues, using AI and proprietary pixel tracking to improve ad performance, email retention, and multi-touch attribution.

‍

Here’s what you’ll learn today:
How Triple Whale’s Sonar extends email tracking to increase retention revenue by 22%
How AI-powered media buying is saving marketers 5-10 hours per week
Why GA4 is failing brands—and how better attribution models provide clarity
If you care about email, retention, and accurate data, you won’t want to miss this one.

‍

00:00:00 Introduction
00:04:00 How AI is Automating Media Buying
00:06:00 How Sonar Extends Cookie Tracking for Email Revenue
00:13:00 Why GA4 Fails Ecom Brands & How Triple Whale Fills the Gap
00:20:00 Bridging Online & In-Store Purchases via Shopify POS

‍

#DTC #Ecommerce #EmailMarketing #RetentionMarketing #Attribution #AI #TripleWhale #DigitalMarketing #CustomerRetention #GrowthMarketing #Shopify #PerformanceMarketing #MarketingAutomation

‍

Work with Pilothouse: ⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠
Subscribe on YouTube: ⁠https://www.youtube.com/@DTCPodcast
Subscribe to DTC: ⁠https://www.directtoconsumer.co/⁠
Listen to DTC Podcast: ⁠https://podcasters.spotify.com/pod/show/dtcpodcast