Winning ads start with strong angles.
In this episode, Aves Valerio breaks down her “Try-Angle Method” for developing ad angles that connect across personas, platforms, and funnel stages.
From spotting the difference between features and benefits, to avoiding the trap of “just vibes” creative, you’ll learn how to build angles that scale and keep working long-term.
#AdventurousPodcast #MarketingAngles #DTCMarketing #AdStrategy #CreativeStrategy #DigitalMarketing #AdCreative #MediaBuying #GrowthMarketing #EcommerceMarketing #ContentStrategy #MarketingTips #BrandStrategy #Advertising
0:00 — Introduction
2:00 — Why vibes and aesthetics alone won’t scale your brand
5:00 — Back to strategy: personas, segmentation, and angle psychology
9:00 — Features vs. benefits: the foundation of strong angles
21:00 — Introducing the Try-Angle Method (upside-down triangle framework)
26:00 — Middle-funnel angles: creating curiosity and avoiding insider lingo
34:00 — Testing angles the right way (and why most brands waste them)
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
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Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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