Ep 22: The Psychology of Persuasion: Cognitive Biases Every Marketer Must Know | TWBERP

How do customers really make decisions? The answer lies in cognitive biases—the psychological shortcuts that shape buying behavior.

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In this episode, Jordan breaks down the most powerful cognitive biases and how marketers can use them to improve email conversions, retention, and overall sales.

🔹 Anchoring Bias – Why MSRP pricing and discounts work

🔹 Framing Bias – How storytelling shapes brand perception

🔹 Loss Aversion – Why “limited-time offers” drive action

🔹 Social Proof – The psychology behind product trust

🔹 Goal Gradient Effect – How loyalty programs keep customers engaged

Discover actionable strategies to apply these biases in your marketing copy, email campaigns, and promotions to increase conversions without increasing ad spend.

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[00:00] – Introduction

[02:00] – What are cognitive biases, and why do they matter in marketing?

[04:20] – How anchoring bias influences pricing and discount strategies

[07:10] – The power of framing: How messaging changes perception

[10:45] – Loss aversion: Why urgency and scarcity drive conversions

[14:30] – Social proof: How customer behavior influences purchasing decisions

[18:20] – The goal gradient effect: Why loyalty programs work

[22:05] – Rhyme as reason: How simple phrasing increases persuasion

[26:15] – Practical ways to apply cognitive biases to email and retention marketing

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#Marketing #Psychology #CognitiveBias #ConsumerBehavior #EmailMarketing #RetentionMarketing #DTCMarketing #Ecommerce #DigitalMarketing #BrandStrategy #Persuasion #MarketingStrategy #GrowthMarketing #ConversionOptimization #Neuromarketing #SalesTechniques #CustomerRetention #MarketingTips #Advertising

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