Ep 20: Creative Workflow Hacks

Want to stop creating ads in chaos and start building content that actually scales? In this episode of Ad-venturous, Aves shares her proven creative workflow system, including the monthly ads planner she uses with high-scale brands at Pilothouse.

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You’ll learn how to:

• Run monthly lookbacks to uncover winning (and “spicy”) ads
• Turn unorganized ideas into testable concepts
• Balance high-volume output with strategic creative diversity
• Build a repeatable system that fuels both short-term wins and long-term growth

Plus, Aves walks through her daily and monthly planning tools, why creative is a “muscle” you can train, and how to make sure your content never drifts from strategy.

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0:00 Introduction

2:00 Why monthly creative analysis beats week-to-week thinking

5:00 Creativity as a muscle: building consistency through reps

10:00 Inside the Monthly Ads Planner: planning, brainstorming, and lookbacks

13:00 Top ads, bottom ads, and “spicy ads” — how to learn from all three

22:00 From idea overload to execution: killing your darlings & prioritizing

30:00 Postmortems that turn chaos into clarity for future campaigns

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Work with Pilothouse: ⁠⁠https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast⁠⁠

Subscribe on YouTube: ⁠⁠https://www.youtube.com/@DTCPodcast⁠

Subscribe to DTC: ⁠⁠https://www.directtoconsumer.co/⁠⁠

Listen to DTC Podcast: ⁠⁠https://podcasters.spotify.com/pod/show/dtcpodcast