Labor Day isn’t just another sale. It’s the launchpad into your biggest promo season.
In this episode, Aves breaks down a creative checklist to make sure your content actually drives clicks and conversions.
From UGC, CGC, and EGC to static ads, lo-fi trends, and landing page tweaks, you’ll get practical ideas to set your brand up for Labor Day wins that roll straight into Q4.
#LaborDayMarketing #EcommerceMarketing #AdCreative #ContentStrategy #DTCMarketing #HolidayCampaigns #MarketingPodcast #BrandGrowth #Q4Prep #DigitalAdvertising
00:00 Introduction
02:00 Sales strategy — beyond blanket discounts
06:00 UGC, CGC & EGC — creative buckets to prep
12:00 Short-form video hacks that drive clicks
18:00 Employee-generated content for agility
19:00 Static ads — text, overlays & founder letters
26:00 Lo-fi creative — when scrappy works (and when it doesn’t)
31:00 Landing pages — patching the leaky bucket
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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