Q4 might feel far awayâbut blink and itâs Black Friday. In this episode, Avery kicks off a special Q4 prep series focused on setting your brand up for sanity and scale. From stocking the pond with high-intent audiences to analyzing last yearâs creative, locking in your marketing calendar, and prepping evergreen sale ads, this is everything you wish youâd done early⌠delivered right on time.
Whether youâre a brand operator or creative lead, nowâs the moment to plan ahead so youâre not scrambling come November. Future you will be very, very grateful.
Timestamps:
00:00 Start prepping for Q4
02:50 Stocking the pond explained
06:30 Building an email list and collecting data
10:15 Creative analysis for Q4 planning
14:00 Why every brand needs a marketing calendar
18:40 Preparing evergreen sale ads
21:40 The reality of creative agility during BFCM
25:30 Planning holiday shoots with ad usage in mind
29:10 Using brand-specific sales moments
32:00 Peak vs valley planning with calendars
35:00 Final thoughts and helpful templates
Hashtags:
#Q4Planning #EcommerceStrategy #DTCPodcast #MarketingCalendar #CreativeStrategy #StockThePond #HolidayPrep #DTCMarketing #AdCreative #RetentionMarketing #BlackFridayPrep #AuntieAvery #MarketingTips #PerformanceMarketing
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