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How did this year's BFCM stack up to our expectations as well as to last year? Team leads from Pilothouse's Meta Ads, Tik Tok Ads, and Amazon Ads join us for a roundtable discussion on:

  • ROAS up, strong revenue on decreased spends
  • Cost Cap and Advantage Plus dominance on Meta
  • Why momentum matters massively with BFCM

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