DTC Newsletter Archive

Thu

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October 22, 2026

DTC1185: ChatGPT Creative, BFCM CRO & Email Segmentation

ChatGPT prepares to automatically enhance campaign creative, Pilothouse shares a sticky add-to-cart test to run before Black Friday, and new segmentation research suggests past purchasers may be more valuable than recent email openers.

DTC1184: BFCM Creative, TikTok Affiliates & Marketing Measurement

Pilothouse shares four ways to turn existing product renders into BFCM creative, O Positiv explains how one TikTok can drive reach, sales, and affiliate growth, and marketing leaders break down how to make bigger bets easier for finance to approve.

DTC1183: Google AI Ads, Meta Prospecting & Holiday Shopping

Google starts testing ads in personalized AI search, Pilothouse shows how shifting Meta spend toward new customers helped a $4 million apparel brand grow sales 28%, and new holiday data suggests shoppers are starting earlier.

DTC1182: Meta Product Browsing, Google Universal Cart & BFCM Creative

Pilothouse explains why brands may want to opt out of Meta’s new product-browsing experience before BFCM, Google launches a universal shopping cart, and one founder story becomes the starting point for 100 creative angles.

DTC1181: Silk & Snow’s Email Flows, BFCM Bundles & Google Spend Controls

Pilothouse reviews Silk & Snow’s welcome and abandoned cart flows, plus BFCM bundle ideas, Google spend controls, and holiday shipping risks.

Thu

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October 15, 2026

DTC1180: Shopify AI Checkout, Product Gallery CRO & Attribution Gaps

Shopify brings Shop Pay into AI agents, Pilothouse shares a product gallery test requiring no new design, and Jordan maps the customer touchpoints attribution misses.

Wed

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October 14, 2026

DTC1179: BFCM Tests, Vida Glow’s Creative & Flex’s Retail Growth

Six tests to run before BFCM, Vida Glow’s approach to pairing ad visuals with social proof, and the customer requests that pushed Flex into retail.

DTC1178: October Shopping Signals, Meta Prospecting & AI Creative Workflows

Adobe’s $9.86B October shopping data offers clues for BFCM, Pilothouse shares four Meta prospecting checks, and a creative strategist explains the AI workflow that saved him 5.5 hours in one week.

DTC1177: Meta Blocks TikTok Links, Amazon Review Ads & BFCM Creative

Meta restricts campaigns linking to TikTok, Amazon introduces ads requesting customer reviews, and Pilothouse shares how to turn past ad winners into BFCM creative tests.

DTC1176: Kotn Search Strategy, AI Overviews & Q4 Creative

Pilothouse audits what shoppers find after discovering Kotn, uncovering opportunities across Shopping, review searches, AI Overviews, and YouTube, while Friday’s quick hits cover a new Meta creative framework, Instagram carousel tools, and AI-powered campaign creation.

Thu

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October 8, 2026

DTC1175: TikTok Expansion, Shopify Carts & Subscription CRO

TikTok expands campaigns into nearly 400,000 third-party apps, Shopify syncs carts for Shop users across devices, and Pilothouse shares a simple subscription copy test brands can run before Black Friday.

Wed

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October 7, 2026

DTC1174: TikTok Shopping, Holiday Creative & AI Slop

TikTok develops an AI-powered Shopping Assistant and in-app checkout, r.e.m. beauty and Anthropologie offer inspiration for holiday creative, and Eugene Healey explains why human judgment still matters as AI accelerates creative production.

DTC1173: Google Promotions, PMax Testing & Brand Storytelling

Google automates website promotions and adds creative testing to Performance Max, Alexa offers a new angle for competitor research, and Gap and Kotn show how brand storytelling can give similar products very different meanings.

Mon

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October 5, 2026

DTC1172: Holiday Sales, Google AI Overviews & BFCM Creative

Adobe forecasts $275 billion in U.S. online holiday sales, Google AI Overviews are showing up for branded searches, and Pilothouse shares nine creative formats to test before BFCM.

DTC1171: ChatGPT Campaigns, Instagram Live & Graza CRO

ChatGPT adds faster product campaign creation and deeper reporting, Instagram lets brands put paid reach behind creator livestreams, and Pilothouse breaks down six CRO tests Graza could use to get more from every visit.

DTC1170: BFCM CRO, Shipping Promises & Post-Purchase Strategy

A smarter shipping promise could reduce holiday disappointment, Pilothouse kicks off an eight-week CRO series with reviews on collection cards, and TWBERP breaks down how post-purchase cross-sells can drive a faster second order.

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