Build Your Own Product Bundle

Tuesday, April 9, 2024

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Good morning,

If you suddenly spotted a blue verified check mark on your X account, it’s not an accident.

Musk announced that accounts with over 2,500 verified subscriber followers will get Premium features, and ones over 5,000 will get access to Premium+ for free.

Here’s what you’ll find in today’s DTC:

• If your product bundles aren’t selling, try adding a BYOB feature.
• We talk about what brands can do if their Gmail email deliverability has been negatively impacted.
• And… what we can learn from the TikTok Shop purchasing experience.

You’re reading this newsletter along with new subscribers from: Ojo Spa Resorts, RoosRoast Coffee, and Eddie Bauer. 👋

PRODUCT BUNDLING

💰 Raise Your AOV With BYOB

If you offer product bundles on your website as a way to upsell, but customers aren’t adding to their cart, try adding this option instead.

Give customers the option to BYOB.

No, not bring your own beverage…

Build your own bundle!

Why offer a custom product bundle option?

Customers love being able to mix and match. Allowing them to curate their bundle makes purchasing more fun and prevents them from leaving the page if all your existing product bundles don’t meet their needs.

Let’s look at Lemme’s product bundles page.

The vitamin brand Lemme offers multiple product bundles targeting relaxation, women’s health, and weight loss, but it places its BYOB option front and center on their ecommerce site.

They draw the visitor’s attention by placing the BYOB option at the top of the fold so it’s more visible. They also include a colorful bestseller badge and a CTA button that reads ‘Get Started.’

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The next page emphasizes cost savings by building your own bundle versus purchasing a single product.

Users can add items to their customized bundle with a single click. As they continue to create, customers have a clear visual of what’s in their product bundle with the visual progress tracker on the right.

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The takeaway?

When building your BYOB page, make the experience as frictionless as possible. Adding and deleting items from a product bundle should feel intuitive rather than clunky.

Emphasize cost savings to nudge buyers.

Giving customers the power to choose and create a personalized bundle that fits their needs is a great way to increase your AOV. 🚀

Give this tactic a try and let us know how it goes!

PODCAST

🎧 How to Overcome Gmail’s New Hurdles for Email Deliverability

Welcome to today's episode of the pod, where we dive deep with Jordan from the Pilothouse Email and Retention team and into the stormy seas of Gmail's latest email authentication requirements. 📧

As we dissect the intricacies of DMARC, DKIM, and SPF records, Jordan provides actionable insights on steering clear of the spam folder and maintaining stellar deliverability rates.

Jordan explains, "If you're sending more emails and your unsubscribe rate craters, it's because no one sees your emails. Someone needs to see your email to unsubscribe. So you should see a healthy relationship where you send more emails and get more unsubscribes."

In this episode, we cover:

• Adapting to Gmail's New Rules: Understand the need for a sending domain and the critical setup of email authentication records.
• Avoiding Inboxing Problems: Learn the pitfalls of incorrect domain setup and strategies for effective domain warming.
• Navigating Apple's Privacy Updates: Discover how Apple's privacy measures affect email click metrics and what it means for your marketing strategy.

👉 You can listen to the full episode with Jordan here.

🌐 IN THE SOCIAL SPHERE

Fewer clicks make it easier to purchase. TikTok Shop makes the buying process as frictionless as possible. Apply the same logic to your landing pages.

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⚡ QUICK HITS    

💸 Here’s a freebie for Shopify merchants! Get a free $100 Amazon gift card and learn how you can increase your Shopify revenue when you book a demo with Black Crow. *

📰 NEWS

• Meta will add a ‘Made with AI’ disclaimer starting in May for AI-generated videos, images, and audio to battle misinformation ahead of the U.S. election.
• Musk’s AI startup xAI raises 3 billion to compete with rivals like OpenAI and Anthropic.
• Levi’s stock surged 20% after Beyoncé dropped a track mentioning the brand.
• Snack brand MoonPie celebrated the total eclipse with their Solar Eclipse Survival Kit and pro-wrestling inspired social campaign ‘Sun v Moon ‘24: Brutality in the Totality’.

SPONSOR DTC

📥 Got a B2B Biz?

Join dozens of B2B companies finding demand-gen success through our niche community of 160k brand leaders and founders this year. Talk to our team to learn more.

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Have you heard our latest podcasts?

• 🔍 Neil Patel on AI’s Impact on Marketing and Future Trends
• 🎵 AKNF 391: Strategies for Brands and Creators to Maximize TikTok Engagement
• 🧔🏻 Anthony Mink on Live Bearded’s EOS and Disrupting Legacy Capitalism
• 🔑 AKNF 389: Unlocking SEO Success in 2024
• 💰 Rick Cadotte on Four Sigmatic’s TOFU strategy after Meta challenges
• 🍪 AKNF 387: How to extend the life of your cookies

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Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)

DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.

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Please note that items in this newsletter marked with * contain sponsored content.