Prepare to have your perspective shifted.

Everything You Can Find in DTC 656

TikTok is highlighting products, and more in today's issue of DTC!

Meta's Q4 Ads Checklist

Meta recently shared a handy holiday ad checklist for advertisers. Here’s everything you need to do to optimize your ad account and set yourself up for a successful Q4!

How Walmart Marketplace Helped Simpli-Magic

Learn how SellCord was able to jump-start Simpli-Magic's business on Walmart Marketplace

The Rise and Fall of Tupperware – How an Iconic Brand Lost Its Edge

Tupperware's failure to adapt to changing consumer preferences, ecommerce, and rising costs led to their recent bankruptcy after 78 years.

In the Social Sphere – Are You Chasing Shiny Channels or Making Smart Choices?

Avoid shiny channel syndrome by evaluating if a new platform aligns with your goals before investing time and resources.

Funkin Cocktails Rebrands – From Playful to Premium with Gender-Neutral Packaging

Funkin Cocktails revamped their Double Shot packaging with a sleek, gender-neutral design to appeal to a more mature, premium market.

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Is Your BFCM Strategy Ready for Fraud? Protect Your Profits This Season

Ecommerce fraud surged 35% during last year’s BFCM, costing $48 billion. Learn how to protect your business with Chargeflow's fraud prevention checklist.

Google Turns 26 – From Simple Searches to AI Overviews

Google celebrates its 26th birthday, evolving from a simple search engine to an AI-driven powerhouse with hundreds of ranking factors.

How Vitaly Boosts Sales with Affiliate Marketing and Shopify Apps

Vitaly, a Toronto-based jewelry brand, uses Shopify apps like LoudCrowd, Foursixty, and Intelligems to enhance their affiliate marketing, showcase shoppable UGC, and optimize website elements for increased sales.

Google Tests Full-Width Rich Cards: Impacting Ecommerce Search CTR

Google is testing full-width rich cards at the top of search results for ecommerce queries, which could significantly impact click-through rates.

Avoid These Common BFCM Mistakes and Boost Your Sales

The Pilothouse team shares common BFCM mistakes DTC brands make, like not testing promotions early and neglecting email lists, to help you maximize holiday sales.

How KURU Footwear Achieved 51.3% YoY Growth with Klaviyo for BFCM 2023

KURU Footwear saw a 51.3% YoY revenue growth during BFCM 2023 by consolidating their email and SMS marketing with Klaviyo, leading to more effective campaigns and personalized flows.

BFCM Success: Strategies from 80K Global Brands with Klaviyo’s Toolkit

Klaviyo's BFCM toolkit offers data-backed strategies from 80K global brands, including tips on list growth, channel optimization, and handling new shoppers with templates and checklists.

Avoid Meta Ad Delays: Preparing for Peak Shopping Season

Meta Ads may experience delays due to a new ‘preparing’ status. To avoid this, Pilothouse suggests preparing ads 5-7 days in advance, especially before major shopping events like BFCM.

Celebrate These Upcoming Days and Trending Moments

Celebrate upcoming quirky holidays and trends, including National Coffee Day, World Smile Day, and a viral baby pygmy hippo that's inspiring brands to create fun, engaging campaigns.