Prepare to have your perspective shifted.

The “How It Started vs. How It’s Going” Trend for Brands

Brands are using this popular social trend to showcase growth, from team expansion to product evolution—an easy and engaging way to connect with followers.

How CeraVe Turned SNL’s 50th Anniversary Into a Winning Ad Moment

CeraVe skipped the Super Bowl but nailed a viral moment with SNL, using humor and heavy metal to promote its new anti-dandruff line.

How Do Your Email & SMS Campaigns Compare?

Klaviyo’s 2025 Benchmark Report analyzes billions of emails and texts, revealing key metrics, revenue-boosting tactics, and expert strategies to elevate your marketing.

How Kin Euphorics Created a Premium Amazon Listing

Kin Euphorics’ Matchatini launch used rich imagery, bold colors, and immersive copy to elevate its Amazon presence—here’s how Pilothouse made it happen.

2025 Marketing Benchmarks You Can’t Afford to Miss

Klaviyo’s latest report reveals key email and SMS metrics, revenue-driving strategies, and expert insights to help you optimize campaigns and grow smarter.

A+ Amazon Content, CeraVe’s SNL Play, and the “How It Started” Trend

Learn how Kin Euphorics perfected its Amazon listing, CeraVe capitalized on an SNL spoof, and why brands are embracing the “How It Started” social trend.

Instagram Tests a Private Dislike Button for Comments

Instagram is experimenting with a downvote feature for comments on posts and Reels, allowing users to privately signal negative sentiment without a public dislike count.

The Key to Marketing Success: Customer POV & Engagement

Before marketing your brand, ensure customers are part of the story. Plus, tips on skyrocketing TikTok engagement and a free website sales workshop for CPG founders.

Poppi’s Vending Machine Stunt Sparks Backlash

Poppi’s Super Bowl influencer campaign faced criticism for prioritizing wealthy influencers over loyal fans, highlighting growing consumer frustration with extravagant PR stunts.

Meta Expands AI Transparency in Ads

Facebook and Instagram will now label ads with an AI Info tag if they’ve been significantly altered using generative AI.

Leverage Instagram’s New Reels Analytics to Boost Performance

Instagram’s latest Reels metrics—View Rate, Views Over Time, and performance tips—help brands refine their content strategy and improve audience engagement.

Amazon Launches Brand+, an AI-Powered Ad Targeting Tool

Amazon’s new Brand+ tool on DSP leverages AI to analyze shopping and streaming signals, optimizing video ads across Prime Video, Twitch, and major publishers to drive brand awareness and conversions.

Google Ads Introduces 'Private' Label for Low Search Volume Keywords

Google Ads now categorizes keywords with under 50 searches in 90 days as “private,” aligning with its push for privacy-first advertising while limiting keyword-level insights.

Unlock Post-Click Insights With Google Ads and Microsoft Clarity

Microsoft Clarity’s new integration with Google Ads reveals how paid traffic interacts with your site, helping advertisers optimize ROI and engagement.

Why Most Brands Fail at Email Marketing (And How to Fix It)

Eli Weiss, VP of Retention at Yotpo, shares insights on email flows, leveraging customer data, Google’s new rules, and the future of AI-driven email marketing.

Is Your Brand’s Growth Strategy Built for Today’s Market?

Scaling profitably is harder than ever—75% of brands say the same. Pilothouse can help with ROAS, channel strategy, and growth solutions tailored to your bottom line.