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Hook More Customers With This Psychological Ad Hack
Use the power of open loops—end your ads on a cliffhanger to keep viewers engaged and eagerly awaiting the next installment.
Ad Strategy
Copywriting Tips
March 6, 2025
Why Most YouTube Ads Fail—And How to Fix Them
Many brands misuse YouTube ads, expecting instant conversions. This podcast episode explores how to structure campaigns for long-term growth, audience engagement, and better ad performance.
March 6, 2025
Brand Discovery Trends: The Decline of Paid Media Efficiency
TikTok and Meta ad performance is slipping, with ROAS down, conversion rates dropping, and CPMs rising. Get insights on why paid media efficiency is struggling across platforms.
March 6, 2025
How to Grow Your Threads Following Fast
With over 320 million active users, Threads is becoming a major X competitor. Meta shares top growth tips, from engaging in replies to posting original, humor-driven content.
Social Media Strategy
Threads
March 6, 2025
New Tariffs Take Effect: What DTC Brands Need to Know
With tariffs on Canadian, Mexican, and Chinese imports rising, DTC brands face higher costs and supply chain challenges. Here's how it could impact pricing and sourcing strategies.
March 6, 2025
Daily DTC Roundup: Growth, Ads, and Trends
Discover six quick ways to grow on Threads, why most YouTube ads fail, the decline in paid media efficiency, and a psychology-based ad hack to boost engagement.
March 6, 2025
Graza Expands With ‘Frizzle,’ a High-Heat Cooking Oil
Graza launches Frizzle, a high-heat olive oil for baking, grilling, and frying, available in a squeeze bottle, spray, and their first-ever 2L jug.
March 3, 2025
How to Secure Your Meta Account and Prevent Hacks
Protect your Facebook Business Manager with essential security steps, from enabling 2FA to limiting admin access and setting ad spend limits.
March 3, 2025
Simplify Tax Compliance Across All Sales Channels
Avalara’s end-to-end solutions help businesses manage tax rates, exemptions, and compliance seamlessly—eliminating tax headaches as they scale.
March 3, 2025
RedNote’s Growth Stalls as TikTok Returns
After a surge of ‘TikTok refugees’ during the U.S. ban, Chinese social app RedNote has seen downloads drop 91% following TikTok’s relisting.
March 3, 2025
How DTC Brands Are Preparing for Trump’s Tariffs
With new tariffs looming, brands like Blume, Canadian Tire, and Temu are restructuring supply chains, adjusting pricing, and securing financial flexibility to stay competitive.
March 3, 2025
Take the Guesswork Out of Email Marketing With Omnisend
Omnisend offers a reliable, intuitive platform that delivers an average ROI of $68 per $1 spent—backed by 24/7 support and budget-friendly pricing.
March 3, 2025