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How Are Brands Adjusting Ad Spend Amid New Tariffs?

As tariffs reshape ecommerce costs, DTC brands weigh their ad strategies—vote now and see how others are adapting in tomorrow’s results.

Navigate Tariff Turbulence With a Performance-First Marketing Partner

Pilothouse helps brands weather ecommerce pressure by driving efficiency, maximizing LTV, and making every ad dollar work harder in volatile markets.

Tariffs, Imports, and the Psychology Behind Email Sales

Today’s DTC covers the latest tariff updates, import pricing strategies, and how cognitive biases can boost your email marketing conversions.

Butter Yellow Is the Breakout Color of Spring

Searches for butter yellow are spiking after Timothée Chalamet’s Oscars look, inspiring brands like KitchenAid to embrace the cheerful trend in new product drops.

Trump Extends TikTok Ban Deadline as U.S. Investors Push Deal Forward

Trump delays TikTok’s ban by 75 days amid ongoing talks, with U.S. firms like Oracle and Amazon vying for control and China’s approval still uncertain.

Boost ROI Effortlessly With These 7 Ecommerce Automation Flows

Dotdigital’s expert-tested templates help automate key customer journeys like abandoned carts and post-purchase emails to grow your ROI while you sleep.

How Luxe Weavers Achieved 45% YoY Growth With Walmart Marketplace

Starting with just $200, Luxe Weavers scaled to seven figures by leveraging Walmart Marketplace’s tools, support, and cost-saving incentives.

Tariff Tsunami: How 2025 Trade Policies Are Shaking Up Ecommerce

New U.S. tariffs and the end of the de minimis exemption for China are slamming ecommerce brands with higher costs, tighter margins, and urgent supply chain pivots.

Tariffs, TikTok, and Trending Colors: A Double Dose of DTC

An accidental bonus email brings insights on tariffs, TikTok’s future, and the color trend brands are loving this spring.

Half of DTC Brands Source From China, Making Tariffs Especially Costly

With nearly 50% of DTC brands sourcing from China, the new 54% tariff spike is set to significantly disrupt supply chains and profit margins across the sector.

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DTC Brands Split on Confidence Amid Tariff Turmoil

While 52% of DTC brands feel confident about the next year, over 48% report uncertainty or concern—especially among those earning under $1M annually.

How DTC Brands Are Adapting to Tariffs: Price Hikes, New Suppliers, and Layoffs

Most DTC brands are raising prices, finding new suppliers, and cutting costs as they brace for the ripple effects of tariffs on growth, hiring, and inventory.

Nearly Half of DTC Brands Report Significant Increases in Landed Costs

New tariffs are raising landed product costs for nearly 75% of DTC brands, with 49% seeing significant increases across all revenue levels.

Most DTC Brands Expect Tariff Impact Within 6 Months

While 22% of brands are already seeing margin compression, over 64% anticipate the worst tariff effects will hit within their next purchase order or by fall 2025.

Tariff Impact Survey: 1 in 10 DTC Brands Face Existential Threat

Over 36% of DTC brands say the new tariffs are severe, with 11% calling them existential—revealing widespread global concern across revenue levels and geographies.