SPONSORED BY:
Good morning,
Here’s what you’ll find in today’s DTC:
🔍 Google’s New AI Tools
Search and shopping just got smarter.
🍭 Psychology Tricks from Chupa Chups
How subconscious cues drive conversions.
📦 Daily Tariff Tracker
12 U.S. states challenge Trump’s tariffs in court.
🕶️ Smart Shades Get A Style Upgrade
Google partners with Warby Parker and Gentle Monster.
You’re reading this newsletter along with new subscribers from: Thats So Fetch, Hide and Scratch, and Odenza. 👋
👀 From Insights to Revenue—Instantly. More Than 45,000 Brands Trust This Tool To Hit Growth Targets Faster
🏎️ AMP helps consumer brands accelerate revenue.
How? They take real-time insights and signals—like sell-outs, customer intent, product journeys and buying behavior and cohorts—and turn them into personalized on-site experiences that convert. 👏
Think:
All live on your site. All automated. All working toward one goal: higher revenue and LTV, lower CAC and opex.
🏁 AMP is more than a tool—it’s a commerce growth engine.
Brands like Alo, Kylie Cosmetics, G FUEL, and Good American use AMP to hit growth targets faster, with less spend and more impact.
👉 Data in. Revenue out. No guesswork.
* sponsored
💡 Google’s Biggest AI Search, Video Creation, and Shopping Updates
Google just announced a slew of AI updates that will disrupt how users search, shop, and create content in 2025.
Here are a few major updates they announced during the I/O Developer Conference this week.
AI Mode: Powered by Gemini 2.5, AI Mode has advanced reasoning capabilities so users can ask longer and more complicated queries.
Deep Search: For questions that demand even more detailed responses, users can use Deep Search. Users can create an expert-level report in just minutes in this mode.
These features are now available as a new tab right in search for all U.S. users.
AI Agent Capabilities: When users are using search they can ask Gemini to complete real-world tasks like booking concert tickets or making dinner reservations.
Partnerships with Ticketmaster, Resy, and StubHub have made this possible.
AI Shopping Experience: When shopping, users can upload a photo of themselves and try on clothes virtually, choosing from billions of apparel listings.
AI will make smart recommendations based on your style preferences.
Users can even ‘track price’ to purchase when the price is right and use the ‘buy for me’ feature to take advantage of agentic checkout.
This feature is coming to the U.S. in the next few months.
Veo 3: An AI video generator that can create and incorporate audio like dialogue between characters and animal sounds.
Google released an impressive example of Veo 3 here and online users were quick to comment how far AI has come.
The AI tool is available to U.S. users who are part of the $249.99 per month Ultra subscription plan.
The takeaway?
Brands that lean into these AI-powered innovations early will have a clear edge in speed, personalization, and engagement.
👀 Is Your Shipping Experience Quietly Turning Customers Away? Find Out Where Your Blind Spots Are
Wish you had a guide to leveling up fulfillment? 📘
➡️ What about a full breakdown of the customer journey, packed with insights to help brands level up their fulfillment, CX, and post-purchase experience.
👏 Shipfusion wanted to see where the real friction points in the customer journey were. So they placed orders from 40+ different ecommerce coffee brands across the U.S. and tracked everything:
The result?
📊 They discovered what brands were getting right, where they’re losing trust (and potential repeat purchases), and what opportunities they’re missing to drive long-term loyalty.
👉 Their exclusive report is a cheat sheet into where brands are thriving—and where they’re losing customers.
* sponsored
📦 Your Daily Tariff Check-In
Whether it’s a minor tweak or a major shift, we’ll keep you posted on the latest tariff changes—so you’re always in the know.
May 22, 2025 update:
🎧 The Story of Chupa Chups: Surrealism and Lollipops
What are you communicating unconsciously through your marketing and your product presentation?
Are you tapping into details and colour schemes that could signal deeper meanings to your audience?
Do you think about the psychology behind how you’ve set up your mobile site experience and the order in which users will see information/imagery?
On this week’s episode of Ad-venturous, we dive into the connection between Dalí, one of the most famed surrealist artists of all time, and Chupa Chups, a candy brand that’s been around since 1958. 🍭
It’s weird, I know, but so is our unconscious mind!
So get into it 👇
If you’ve been having a hard time gaining traction as a brand and haven’t seen your content strategies resonating with your ICP as you’d hoped they would, it’s always a good idea to go beyond the surface and get freaky and Freudian with it.
The human psyche is at the core of what we do as marketers.
To understand how to sell something to someone, you first have to understand what motivates them to take action, and that piece is usually buried deep inside our unconscious brains.
So tune in this week to our first art history rant and discover the strategies the Surrealists deployed to help them tap into the unconscious mind.
We also cover one of the most common CRO mistakes I see out there while auditing brands as well as everything in between.
🔥 BRAND PARTNERSHIP
Google announced they will be partnering with innovative eyewear brands Warby Parker and Gentle Monster on stylish smart glasses for Android XR.
Partnering with both of these popular brands suggests Android XR’s new designs will be versatile and trendy.
More brand partners will be announced at a later date.
⚡ QUICK HITS
📈 Want to run high-ROAS Meta & Google Ads without hiring an ad expert? Adwisely powers high-ROAS ad campaigns for 10k+ Shopify brands with AI + ad expert strategies. Get started and install here. *
📅 EVENTS
Marketing Analytics Summit - Where marketing analytics practitioners, experts, and leaders come together to explore techniques, data platforms, and real-time strategies.
📅 June 2-5, 📍 Phoenix, AZ 💰 $1,200
Email Innovations Summit - The event offers a comprehensive exploration of cutting-edge email marketing strategies, technologies, and designs.
📅 June 3-4, 📍 Phoenix, AZ 💰 $2,325
📰 NEWS
📥 Got a B2B Biz?
Join dozens of B2B companies finding demand-gen success through our niche community of 150k brand leaders and founders this year. Talk to our team to learn more.
Have you heard our latest podcasts?
Don’t forget to rate the DTC Podcast on Apple (⭐️⭐️⭐️⭐️⭐️)
DTC Newsletter is written by Rebecca Knight and Frances Du. Edited by Eric Dyck.
Was this email forwarded to you? Sign up here.
Please note that items in this newsletter marked with * contain sponsored content.
.svg)
.svg)
.svg)
.svg)
.svg)
.svg)
