Prepare to have your perspective shifted.

Before Raising Prices, Fix Your Value Proposition

To offset tariff costs without losing conversions, brands must evolve their customer experience and boost perceived value before raising prices.

Scale Smarter: Triple Whale’s Webinar for Health & Beauty Brands

Learn how to profitably scale acquisition and boost ROI in Triple Whale’s May 1st webinar tailored for health and beauty marketers.

Tariffs, AI, and LeBron: What’s Buzzing in DTC Today

From tariff strategies to LeBron's bold new Mattel role, here's what’s trending in direct-to-consumer this week.

Manufacturing Debates, Superfan ROI, and EU’s Tariff Timeout

As Trump urges U.S. manufacturing, brands push back on feasibility; meanwhile, influencer ROI soars with minisocial and global trade tension briefly cools.

3 Tariff Tactics to Stay Profitable in Uncertain Times

Pilothouse shares short-term strategies for brands navigating tariff chaos—keep spending smart, delay promos, and lean into brand storytelling to stay ahead.

Trump Hikes Tariffs on China to 145% as Global Reactions Intensify

Markets tumble after a brief rally, the EU pauses retaliation, and China vows a strong response while Trump suspends tariffs for most countries—except China.

The Email Strategy That Drove an 87% Revenue Jump for Octopied Mind

Pilothouse reworked email flows, segmentation, and creative to help Octopied Mind dramatically boost revenue, retention, and subscriber growth.

Tariff Turmoil, U.S. Production Challenges, and Strategic Brand Moves

Today’s DTC breaks down how brands can navigate the U.S.-China tariff war, why domestic production isn’t always straightforward, and what’s trending in the latest poll.

Landing Page Wins, Social Media Events, and a Tariff Pause (Sort Of)

Optimize landing pages over ad spend, explore top marketing events, and catch up on tariff pauses, AI ad formats, and LeBron’s new Mattel debut.

Track Your Category Lifecycle to Unlock Hidden Growth

If customers only buy your hero product, you’re missing revenue—Jordan Gordon explains how lifecycle tracking reveals catalog opportunities and growth gaps.

How To Drive More Email Revenue Without Discounting Your Brand

Jordan Gordon shares tactical advice on fixing underperforming email systems, improving deliverability, and balancing automation with brand-building content.

China Strikes Back With 84% Tariff as Trump Pauses for Allies

Trump pauses tariffs for non-retaliating nations while China escalates with an 84% tariff, sending markets surging and recession fears climbing.

Tariff Cutbacks: Where Brands Are Trimming Budgets

DTC readers reveal how they’re adapting to new tariffs, with 26% cutting operating expenses—plus, weigh in on whether these tariffs are here to stay.

Pilothouse Offers Free Tariff Response Audit for 7-Figure Brands

To help brands navigate rising tariff pressures, Pilothouse is providing a free marketing audit focused on margin protection and growth opportunities.

Category Lifecycles, Tariff Cuts, and Smarter Revenue Tactics

Today’s DTC explores product lifecycle strategies, tariff-related brand adjustments, and how to drive more email revenue without discounting.

ASMR Ads, Social Media Conferences, and Tariff-Driven Tensions

ASMR-style TikTok ads boost engagement, while upcoming events like SocialNext and Config offer insights into digital trends amid rising U.S.-China tariff tensions.