Prepare to have your perspective shifted.

Human-First Branding Tactics for Turbulent Times

Pilothouse shares how brands can stay relevant and build loyalty by leading with empathy, consistency, and creativity during volatile moments.

Compound Your TikTok Conversions With UGC and Verified Reviews

Join REVIEWS.io and TikTok on April 23 to learn how social proof strategies turn views into real, repeat customers—and boost your TikTok Shop performance.

Branding in Chaos, Nike’s Tariff Struggles, and Today’s Trade Update

This edition covers how to strengthen branding during instability, Nike’s delayed rebound due to tariffs, and the latest global trade developments.

Temu and Shein Hike Prices, Trump’s Tariff Revenue Claims Debunked

As the de minimis loophole closes, Chinese retailers Temu and Shein announce price increases, while Trump’s tariff revenue boasts face scrutiny.

Smarter Ad Spend, Rising Tariffs, and Trump’s Surprise Reversal

Explore why now might be the moment to scale ads, plus catch the latest on U.S.-China trade tensions and Trump’s unexpected tariff twist.

Searches for Chinese Suppliers Spike After Viral Luxury Bag Revelations

As Chinese TikTok videos expose luxury markups, global searches for Chinese manufacturers surge—prompting consumers to rethink brand value and sourcing.

How to Integrate Retention and Acquisition for Cross-Channel Efficiency

On the TWBERP Podcast, Abby Kohler shares Pilothouse’s strategy for syncing Meta, email, and retention teams to lower CAC and scale smarter.

Unlock TikTok Sales: Convert Views to Checkouts With Reviews.io

Learn how top brands turn TikTok traffic into sales using verified reviews and UGC—join the free REVIEWS.io webinar with TikTok on April 23. 2/2

ChatGPT Now Used by 10% of the World, Fueled by Image Tool Surge

Sam Altman reveals ChatGPT’s user base has doubled recently, reaching 10% of the global population after launching its image generation feature.

Tariff Chaos: 245% Confusion, California Lawsuit, and WTO Warnings

The White House clarifies tariff rates on China, California sues over economic impact, and the WTO warns of a 91% drop in U.S.-China trade.

10 Real AI Wins from Top Ecommerce Teams—And How to Replicate Them

Download the “AI in Action” ebook to learn how top brands use AI to cut support times, boost conversions, and empower their teams—plus join the April 29 webinar.

Retention Wins, Tariff Trouble, and Birkin Exposé Go Viral

Today’s DTC edition dives into smarter retention strategies, key tariff updates, and how Chinese factories are reshaping the luxury goods conversation.

AI Doll Trend Takes Over Socials, Earth Week Fun, and DTC News Bites

The viral Barbie-style AI doll trend is sweeping feeds—plus quirky holiday celebrations, major brand moves, and must-see marketing events.

How Four Sigmatic Maintains Customer Trust Amid Tariff Turmoil

On the DTC Podcast, Four Sigmatic’s Rick Cadotte shares how to stay price-stable, connect with customers, and make smart cost decisions under pressure.

Why Snapchat Is Your Next Big Ad Channel for Brand Discovery

Snapchat’s global, high-intent audience makes it a powerful platform for reaching new shoppers—especially among Gen Z and millennials.

ChatGPT’s New ‘Moonshine’ Memory Feature Personalizes Conversations

OpenAI rolls out a memory update for ChatGPT, allowing it to recall past chats and tailor responses—now live for Plus and Pro users in select regions.