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Customer Lifecycles, Brand Engagement, and a Surge in Time Anxiety

Today's DTC covers how customer lifecycles tie into revenue, the role of April Fools' pranks in brand engagement, and a spike in searches about feeling short on time.

Lego and Pokémon Announce Multi-Year Partnership Starting in 2026

Lego teases a Pikachu-themed set as part of its new collaboration with The Pokémon Company, with more details to come.

How Tito’s Became America’s Top Vodka Without the Hype

Tito’s VP of Marketing shares how authenticity, bartender advocacy, and a single product focus built the nation’s #1 vodka brand.

How to Fix Underperforming Ads With Influencer Marketing

Top brands use SARAL to connect with real influencers, drive authentic engagement, and achieve ROAS as high as 7.68.

How to Find the Right Discount to Drive Revenue Without Killing Margins

Learn how to track your promotional lifecycle to strike the perfect balance between discounting, profitability, and long-term customer retention.

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Inside Today’s DTC: Smart Discounts, Tito’s Playbook, and Lego x Pokémon

Learn how to optimize your promo strategy, build a beloved brand like Tito’s, and tap into fandom with Lego’s latest collaboration.

This Product Launch Started as an April Fool’s Joke—Can You Guess Which?

Burt’s Bees Ranch Flavored Lip Balm began as a prank but turned into a real product, proving the power of playful branding.

Why 2025 Is All About Post-Click Optimization

CRO expert Kyle Hitchcox shares why improving landing pages and checkout flows is key to cutting CAC and boosting conversions in 2025.

YouTube Remains Gen Z’s Top Social Platform

Despite TikTok’s popularity, nearly 90% of U.S. Gen Zers still favor YouTube over other social apps.

GROW LA 2025: Network With Top DTC Brands and Industry Leaders

Join 900+ operators and top names like True Classic and Dr. Squatch at GROW LA for two days of insights, workshops, and networking.

LOL-Worthy April Fool’s Brand Pranks That Nailed the Vibe

From fake name changes to spider-attracting body butter, these clever campaigns show how humor can drive social engagement.

How to Find Top Influencer Affiliates Without the Guesswork

Insense simplifies influencer recruiting through product seeding and vetted creators—so you can build a high-performing affiliate program fast.

Inside Today’s DTC: Brand Pranks, Post-Click Wins, and April Fool’s Launches

From hilarious marketing stunts to smart CAC strategies and surprising product origins—this issue has it all.

Quick Hits: CTV Ads, Instagram Updates, and the Power of Negative Social Proof

From Roku’s CTV push to new Instagram features and regret-driven messaging—here’s what’s trending in digital marketing now.

Capture vs. Convert: A Creative Breakdown of Meta Ads

Pilothouse analyzes AG1 and FODZYME ads to show how balancing attention-grabbing and conversion-focused content drives long-term Meta ad success.