Prepare to have your perspective shifted.

Daily Tariff Update: States Sue Trump Over Tariffs and China Denies Trade Talks

Today’s update covers 12 U.S. states suing the Trump administration over tariff powers and China rejecting claims of current trade negotiations.

How Reformation Turned a Space Flight Controversy Into a Spring Campaign Win

Reformation’s witty email tied cultural commentary to sustainability, boosting engagement and conversions by promoting responsibly made fashion during Earth Month.

Why Scalable Marketing Systems Are the Key to Unlocking Brand Growth

Pilothouse explains how cross-functional, scalable marketing systems—not just omnichannel strategies—are essential for brands to drive efficient, lasting growth.

Today's DTC: Reformation’s Cultural Play, Smart Launch Tactics, Tariff Lawsuits, and De Minimis Fallout

Today’s DTC highlights Reformation’s viral moment, how data shapes brand launches, state lawsuits over tariffs, and the end of the de minimis import loophole.

How to Turn Social Followers Into Paying Customers With Klaviyo’s New Guide

Klaviyo’s latest guide reveals proven tactics to grow your email and SMS lists and convert social media followers into real revenue.

Today's DTC: Amazon Coupon Fees, Smart Budgeting, Tariff Updates, and a Google Hack

Today's DTC covers Amazon's new coupon fee changes, smart budgeting strategies, last week's tariff highlights, and a featured snippet hack to boost your SEO.

Temu Pulls Back on Ads, Opening the Door for U.S. Advertisers

Temu’s tariff-driven ad cuts may cost Meta $7B in revenue and create new opportunities for U.S. brands as competition and CPMs drop.

How GlockApps Helps DTC Brands Improve Deliverability and Avoid the Spam Folder

In this TWBERP episode, learn how GlockApps boosts inbox placement, why replies matter more than open rates, and how to protect your sender reputation.

Daily Tariff Update: Trump Signals China De-Escalation and IMF Cuts U.S. Growth Forecast

Today’s tariff update highlights Trump’s move to lower China tariffs and the IMF’s sharp downgrade of 2025 U.S. economic growth projections.

Why Snapchat Is the Untapped Goldmine for Reaching Gen Z and Millennials

Snapchat offers brands access to 75% of 13–34-year-olds globally, making it a prime platform to engage new shoppers and diversify social ad strategies.

How Brands Are Using ‘Beat The Tariff’ Sales to Boost Cash Flow and Customer Loyalty

Amid tariff uncertainty, brands like Ana Luisa, Lomi, and Burlap and Barrel are driving urgency, building solidarity, and improving cash flow with transparent, purpose-driven sales campaigns.

Fix Broken Customer Journeys and Boost Revenue With Klaviyo’s Upcoming Webinar

Join Klaviyo’s May 7th webinar to learn how to audit your customer journey, reconnect with lapsed customers, and improve retention and revenue.

Today's DTC: Tariff-Era Brand Tactics, Email Deliverability Tips, Tariff Updates, and Temu’s Ad Pullback

Today’s DTC covers how brands are adapting to tariff challenges, boosting email deliverability, the latest tariff news, and new ad opportunities as Temu cuts U.S. spend.

Delegation Tips, Fun Celebrations, Key Events, and Major Industry News

This update highlights common founder delegation mistakes, upcoming celebration days, important tech events, and major news from OpenAI, Shopify, and Google.

How Mid-Day Squares Broke Costco Records and Scaled With Bitcoin and AI

Mid-Day Squares co-founder Nick Saltarelli shares how the brand disrupted CPG by leveraging viral marketing, Bitcoin sourcing, and AI-driven operations to reach a $36M run rate.

Is Coachella Signaling a Recession? BNPL Usage Surges Among Festival-Goers

Over 60% of Coachella attendees used payment plans this year, up from 18% in 2009, hinting at rising financial strain despite soaring ticket prices.