Prepare to have your perspective shifted.

🎧 How Hestan Built a 40% Repeat Purchase Engine With Content

Learn how Hestan achieves a 40% repeat purchase rate through chef-led content, plain-text emails, and strategic storytelling. In this podcast episode, Christina Chonody reveals how aligning retention with paid efforts builds loyalty and drives long-term revenue.

🤪 Marketing Stunts: Pit Diapers and Bathwater

Learn how brands like Liquid Death and Dr. Squatch are going viral by turning absurd marketing stunts—like pit diapers and bathwater—into entertainment-driven campaigns. These shock-value collaborations generate buzz, boost brand visibility, and show how humor and boldness can drive shareability and cultural relevance.

💡 TikTok Adds More Robust Ad Tools

TikTok unveiled powerful ad tools at its 2024 TikTok World Summit, including a Search Ads Center, Market Scope analytics dashboard, and mid-funnel Brand Consideration Ads to help brands better target users throughout the buying journey. With the new Content Suite for sourcing UGC and deeper campaign optimization features, TikTok is evolving into a full-funnel performance platform for high-intent audience conversion.

📈 Meta's Garrick Tiplady & Kitsch's Yingying Kuang on Scaling Creative and Media Buying with AI

Discover how Meta and Kitsch are using AI to revolutionize media buying and creative strategy. In this episode of the DTC Podcast, Meta’s Garrick Tiplady and Kitsch’s Yingying Kuang reveal how tools like Advantage+ and GenAI Creative help scale content, improve targeting, and drive real performance ahead of Q4.

💡 Speed and Feedback Loops = Key To Unlocking Scale on Paid 

Zara’s $11B success shows that speed and real-time feedback loops—not just bold marketing—are key to scaling. By rapidly launching new products and adapting based on customer behavior, Zara mirrors the high-frequency creative testing and performance monitoring used in paid DTC strategies to unlock growth efficiently.

📦 Your Daily Tariff Check-In

Stay up to date on the latest tariff developments—June 6, 2025, brings news that the U.S. and China are restarting trade talks after a positive 90-minute call between Trump and Xi Jinping. The renewed discussions signal potential shifts in tariff policies that could impact global trade and ecommerce strategy.

RXBAR

RXBar expands its no B.S. branding with a Chrome extension that scrubs corporate jargon like “synergy” and “disruptor” from social media. This clever tool reinforces RXBar’s commitment to transparency and authenticity—core to its brand and product messaging.

🍎 Discover How Plant People Dominated The Wellness Space With A Multi-Channel Approach

minisocial

Search Surge - Dopamine Menu

Discover the rising trend of dopamine menus—a curated list of joyful activities designed to boost your mood and provide a mental reset. Originally popularized for ADHD, these menus are now embraced by the self-care movement as a way to combat anxiety and overwhelm. What’s on your dopamine menu?

🎧 It Pains My Gen Z Heart To Say This But…Millennials Might Be Super Cool?

🎧 Why are millennials so nostalgic—and what can marketers learn from it? Dive into this week’s episode of Ad-venturous as Avery explores how millennial nostalgia goes beyond stereotypes, revealing its roots in individuality, early internet culture, and self-expression. Discover how this future-oriented cognitive function can be a powerful tool for connecting with audiences today!

⚡ How Shoott Scaled Google & Meta Without Sacrificing Performance

Learn how Shoott, a fast-growing photography platform, scaled Google and Meta ads with Pilothouse, achieving +33% Google conversions, -22% CPA, +40% Meta conversions, and -10% CPA—all while maintaining profitability. Discover the strategies behind their success, from seasonal optimizations to refined targeting and cross-channel collaboration. Ready to scale your growth engine?

💡 Are Your Amazon Ads Driving Incremental Revenue or Incremental Profit?

Discover how to optimize your Amazon Ads strategy by balancing incremental revenue and profit. Learn when to focus on ranking keywords for long-term organic growth and when to prioritize defending top rankings for maximum profitability. Pilothouse's Amazon team shares actionable insights to help you drive sustainable, profitable sales while minimizing unnecessary ad spend.

🌶️ Burt’s Bees Partners with Mike’s Hot Honey

Burt's Bees teams up with Mike's Hot Honey! Discover their new limited-edition spicy lip balm, available now on Burtsbees.com and TikTok Shop.

💡 Key Stats From Meeker’s 340-Page AI Report

Explore key stats from Mary Meeker's AI report: ChatGPT's explosive growth, massive tech investments, plummeting costs, and the fierce global AI race. Surprisingly optimistic insights!

SPONSOR

SPONSOR

🤖 AI NEWS - 06/04/2025

Jony Ive, Apple's former chief design officer, has joined OpenAI, sparking excitement for a new AI-enabled device. Driven by the belief that "humanity deserves better," this compact, screenless, and wearable device will be fully aware of its user's environment.