Prepare to have your perspective shifted.

🛍️ How Amazon’s Product Selector Turns Browsing into Converting

Amazon's new Product Selector transforms passive browsing into a personalized quiz experience that quickly matches shoppers with the right products. This tool boosts engagement, reduces decision fatigue, and drives higher conversions for Brand Stores.

🎧 What Makes Superman 2025 So Resonant?

The 2025 Superman reboot resonates by returning to themes of optimism and sincerity—values audiences are craving in today’s uncertain climate. In this episode, Aves breaks down how brands can tap into cultural timing, audience insight, and core identity to stay relevant.

📦 Your Daily Tariff Check-In

Trump's proposed baseline tariffs range from 15% to 50% for countries without trade agreements, aiming for a simplified structure. Smaller nations may face lower rates, while key trade partners risk higher penalties amid ongoing negotiations.

☕ 10 Important Back To School Trends You Need To Know 

Back-to-school shoppers in 2025 are starting earlier than ever, driven by tariff concerns and tighter budgets. To stay competitive, ecommerce brands must launch July campaigns, offer urgent value messaging, and optimize for flexible fulfillment like BOPIS.

📦 Your Daily Tariff Check-In

U.S. and EU are close to finalizing a trade deal with a proposed 15% tariff on most EU imports, excluding items like medical devices and aircraft. This mirrors a similar agreement recently made with Japan.

3️⃣ A+ Content: Strong Foundation, Small Tweaks Needed

Sunday Golf’s Amazon presence is visually strong but suffers from inconsistent messaging and underutilized storefront layout. Aligning content across channels, showcasing the full product range, and enhancing brand storytelling can improve trust and boost conversion rates.

⛳ Sunday Golf’s Amazon Strategy 

Sunday Golf has grown rapidly since launching in 2020, hitting \$6.5M in revenue by 2023 with strong retail and Amazon presence. To boost Amazon performance, they can improve hero images for better CTR and add clear product details to supporting images to reduce buyer confusion.

🎧 Why Fashion Brand Emails All Look the Same And How to Stand Out

Most fashion brand emails look the same—minimalist and forgettable. On this episode of the World’s Best Email and Retention Podcast, Jordan Gordon reveals why smaller DTC brands should ditch the template and use bold design to stand out and build brand equity in the inbox.

📦 Your Daily Tariff Check-In

The U.S. struck new trade deals lowering tariffs with Japan, the Philippines, and Indonesia to boost investments and exports. Key changes include a 15% auto tariff on Japan, a 19% flat tariff with the Philippines, and near-total tariff elimination on U.S. goods to Indonesia.

🍵 How Nami Is Handling The Matcha Craze With These Shopify Apps 

Nami Matcha is boosting revenue and customer retention by using Shopify apps like Preorder Globo, OrderEditing.com, and Appstle Loyalty. These tools help the brand manage stockouts, increase upsells, and build customer loyalty.

🎧 Premium Wine, Any Dang Time: How Maker Scaled DTC, Wholesale, and Airline Growth

Maker Wine co-founder Sarah Hoffman shares how the brand scaled from virtual tastings to national retail and airline partnerships. Learn how they built a membership-focused model, transitioned from DTC to omnichannel, and used SEO to rank above traditional wineries.

📦 Your Daily Tariff Check-In

President Marcos met with President Trump to negotiate better trade terms ahead of the August 1 tariff deadline. The U.S. has raised its proposed reciprocal tariff on Philippine exports from 17% to 20%.

‍When a brand seems to scale overnight, it’s rarely luck.

Winning brands like Nescafé succeed by prioritizing long-term customer lifetime value (LTV) over short-term gains. Their strategy in Japan—targeting kids with coffee-flavored candy—shows how emotional connections and patience can build lasting market success.

🎧 Why ‘Got Milk?’ Ads Are Still Highly Relevant 

The iconic "Got Milk?" campaign remains relevant today by tapping into the emotional pain of absence rather than product benefits. Learn how understanding consumer behavior and mining real conversations can turn any product into a cultural moment.

📦 Your Daily Tariff Check-In

U.S. confirms August 1 deadline for 30% tariffs on EU goods, with no extension planned. EU prepares €72B in retaliatory tariffs as U.S.-China talks may resume ahead of APEC summit.

📺 3 Lessons From YouTube’s Top Ads 

Top-performing YouTube ads use multiformat storytelling, creator partnerships, and culture-driven content to boost engagement and brand impact. Brands should mix video lengths, collaborate authentically with creators, and align campaigns with timely cultural moments.