Prepare to have your perspective shifted.

💰 Major Google Updates For Q4 Holiday Season

Google’s Q4 updates show shoppers are more research-driven and budget-conscious, with impulse buys dropping from 30% to 26%. Brands can win by using AI-powered discovery, YouTube shopping tools, and loyalty integrations to capture demand and drive long-term retention.

🎧 The Hard Truth About Marketing Measurement with Constantine Yurevich of SegmentStream

Constantine Yurevich of SegmentStream reveals why most marketing measurement methods—fast MMMs and lift studies—are flawed or biased. He argues for first-click attribution and evidence-based strategies to give brands a truer picture of what drives customer acquisition.

✨ Sprinkling In Social Proof and Storytelling

DEUX can boost Q4 conversions by enhancing storytelling, highlighting social proof, and promoting its subscription model more prominently. Pilothouse’s CRO team recommends mobile optimization, updated bestsellers, and checkout upsells to increase AOV and retention.

🎧 Email Like A Billion Dollar Brand on a Five-Figure Budget (Part 2)

Learn how scrappy brands can use big-brand email tactics like testing, segmentation, and engagement to drive year-round revenue. In this podcast episode, Jordan from Pilothouse shares practical ways to boost retention on a five-figure budget.

🐈‍⬛ Anthropologie’s Crafty Way To Upsell

Anthropologie boosts average order value by showcasing entire product collections directly on product detail pages, like with their new Halloween mugs. This seamless “Shop the Collection” design reduces friction, encourages impulse buys, and makes it easy for shoppers to add multiple items.

🎧 Rotten’s Retail Expansion: Seeding Strategy, Brand IP, and Standing Out at Checkout

Learn how Rotten scaled from a single product to national retail partners like Safeway and Sprouts by focusing on velocity, sampling, and fun brand IP. Founder Michael Fisher shares how TikTok Shop, affiliates, and unique characters fuel growth in the better-for-you candy space.

💰 Rare Beauty’s Spicy Offer

Rare Beauty’s Tajín collab pop-up drives signups with exclusivity, sleek visuals, and a birthday perk for personalization. Strong but discount-heavy, it could boost conversions by testing urgent CTAs, optional birthday fields, and time-limited messaging.

💰 Protect Margins and Prevent Fraud With These Black Friday Apps

Boost Black Friday profits while reducing risks with apps that stop coupon leaks, block fraud, and streamline orders. Test tools like Veeper, NoFraud, and Order Editing now to protect margins and deliver smoother customer experiences.

📱 iOS 26: What Marketers Need to Know

Apple’s iOS 26 update introduces stricter privacy features, stripping click-IDs in certain contexts and tightening fingerprinting protections. Marketers should expect fuzzier attribution and focus on first-party data, server-side tracking, and resilient measurement strategies.

🎧 Five Creative Ways to Use TikTok Symphony

Discover 5 powerful ways to use TikTok Symphony to scale creative, streamline workflows, and boost affiliate sales. Learn how Pilothouse leverages Symphony’s AI tools to build strategy, auto-generate ads, optimize briefs, and cut CPAs.

🎧 How to Build a Testing Roadmap That Drives Real Profit, Not Just Revenue with Drew Marconi

Drew Marconi of Intelligems reveals why profit per visitor—not conversion rate—is the key to sustainable growth. Learn how pricing tests, shipping tweaks, and a culture of experimentation unlock real profitability.

🎧 6 Ways To Boost Creative Diversity Before Q4

Aves from Pilothouse shares six tactics to boost creative diversity on Meta before Q4, from switching up hooks to daily check-ins and weekly challenges. Build consistent creative habits now to scale faster and keep your pipeline strong through the holidays.

📦 Your Daily Tariff Check-In

U.S. inflation rose 2.9% in August, the biggest jump in seven months, driven by Trump’s intensified tariff policies. Consumer prices continue to climb as trade tensions impact the economy.

🎃 Test During Spooky Season and Spend More Efficiently During BFCM

Halloween is the perfect testing ground for ecommerce brands to optimize offers, creatives, and funnels ahead of Black Friday. Use spooky season to reskin promos, run final split tests, warm up black-heavy creatives, and build momentum for BFCM success.

📦 Your Daily Tariff Check-In

Trump urged the EU to impose 100% tariffs on China and India over Russian oil purchases, but EU officials say the move is unlikely. The U.S. signaled it is “ready to go” if Europe joins, escalating trade tensions.

✨ Amika’s Aesthetic And Playful Meta Ads

Amika’s Aura launch expands into hair + body mist with bold, playful Meta ads, but lacks clear differentiation in a competitive category. Pilothouse’s breakdown shows how stronger value props, proof-driven messaging, and smarter channel allocation can boost reach and ROI.