Prepare to have your perspective shifted.

🌐 IN THE SOCIAL SPHERE

AI unicorn Builder.Ai, valued at $1.5 billion, has declared bankruptcy after founder Sachin Dev Duggal's false claim of a 300% revenue increase was exposed. It was revealed the Microsoft-backed company's "AI" was actually human software engineers from India.

🎧 How Pilothouse Prepares for Q4: Lessons from Meta Media Buying, Mother’s Day, and Creative Strategy

Prepare your Q4 strategy with insights from Pilothouse and Ad-venturous! This DTC Podcast episode breaks down Q2 lessons, including a Mother's Day post-mortem, Meta's Advantage+ changes and CPM trends, and why Memorial Day is a key opportunity. Tune in to optimize your media buying and creative strategy.

📦 Your Daily Tariff Check-In

Stay ahead of tariff changes! Our June 2, 2025 update covers the EU's potential countermeasures, rising US-China trade tensions despite recent tariff reductions, and Trump's increased tariffs on steel and aluminum. Get the latest insights to navigate global trade.

🎧 Email Retention Tactics for Every Cohort in Your DTC Brand

Learn how to boost customer retention and drive sustainable revenue! This episode dives into tailoring email and SMS strategies to four customer cohort profiles: Acquisition, Balanced, Classic Retention, and Subscription. Discover how to align your email flows with customer behavior, balance engagement and deliverability in campaigns, and the value of iterative testing for segmentation.

🌟 Want Your Marketing to Stick? You Need The Right Story...

Discover how to craft unforgettable brand stories that resonate with customers and drive deeper connections at Acoustic's Fwd: Thinking session on June 17, featuring Wall Street Journal bestselling author Kindra Hall.

How Touchland Turned Hand Sanitizer Into a $700M Luxury Brand

Touchland’s design-driven site, scent-focused copy, and premium positioning helped it redefine hygiene and build deep brand loyalty.

Scale UGC Without the Hassle With Insense’s Managed Seeding

Brands like Victoria Beckham Beauty and Bones Coffee streamline product seeding and creator campaigns with Insense—now 20% off through June 20.

Touchland’s Premium Strategy, Q4 Prep Tips, and Tariff Tensions

Today’s DTC covers how Touchland crafts a luxury web experience, Q2 lessons for Meta marketers, and escalating U.S.–China trade friction.

SPONSOR DTC

SPONSOR DTC

Pilothouse Wins Big, AI Summits Ahead, and Rhode Joins e.l.f. Beauty

From Pilothouse’s Rising Star award to major M&A moves and Gen Z-targeted campaigns, here’s what’s making waves in digital and social spheres.

Why Brands Are Turning to Substack to Reach Gen Z

With TikTok’s future uncertain, brands like American Eagle are using Substack to foster deeper, ad-free connections with Gen Z through long-form, curated content.

Federal Appeals Court Temporarily Reinstates Trump’s Tariffs

A federal appeals court reverses a lower court ruling, allowing Trump’s ‘Liberation Day’ tariffs to remain in place—for now.

Walmart Marketplace Offers Big Perks for New Sellers Before Summer Surge

Brands like RTIC Outdoors are thriving on Walmart—new sellers can now save up to $75K in fees and ad credits through January 2026.

How Hey Grill’s Amazon Image Makeover Boosted Conversion Potential

Pilothouse revamped Hey Grill’s listing with brighter visuals, clearer branding, and appetite appeal to turn browsers into buyers.

How To Keep Your Brand Visible in the Age of AI Search

Join experts from Scrunch AI and Skeepers to explore AI-driven search trends, UGC strategies, and future-proofing your content for discovery.

Hey Grill’s Image Upgrade, Gen Z on Substack, and Tariff Twists

Today’s DTC covers visual brand impact, Gen Z marketing shifts, a temporary tariff reinstatement, and a big win for Pilothouse.