Prepare to have your perspective shifted.

Is Coachella Signaling a Recession? BNPL Usage Surges Among Festival-Goers

Over 60% of Coachella attendees used payment plans this year, up from 18% in 2009, hinting at rising financial strain despite soaring ticket prices.

Daily Tariff Update: Recession Warnings, Solar Panel Tariffs, and U.S.-India Trade Talks

Today’s tariff check-in covers a looming recession risk, steep new tariffs on Southeast Asian solar imports, and critical U.S.-India trade negotiations.

Why Smart DTC Brands Are Shifting from Ads to Influencer Partnerships

With rising ad costs, brands like Obvi and Hexclad are winning by using SARAL to build trusted influencer relationships that drive sustainable growth.

Why Brands Are Offering Mother’s Day Email Opt-Outs to Retain Customers

Allowing customers to opt out of Mother’s Day emails helps brands show empathy, protect list size, and reduce unsubscribes during sensitive times.

Today's DTC: Mother’s Day Opt-Outs, Costco Success, Tariff Updates, and Founder Mistakes

Today’s DTC covers Mother's Day email tips, Mid-Day Squares' retail strategy, the latest tariff changes, and common founder pitfalls to avoid.

Social Sphere: Inventory Warnings, Influencer ROI, Key Events, and Industry News

This update covers predictions of summer stock-outs, achieving 400% ROI in influencer marketing, upcoming events, and major shifts from brands like DHL and Boy Smells.

Why Overspending on Amazon Ads Hurts Organic Rankings and How to Navigate Tariffs

In this episode, Pilothouse’s Amazon experts reveal how overpaying for ads can hurt organic rankings and share smart strategies to manage new tariff impacts.

Chipotle Diversifies Global Supply Chain to Offset Mexico Tariffs

In response to new tariffs, Chipotle is sourcing avocados globally to avoid price hikes for consumers while absorbing costs internally.

How Your Marketing Stacks Up Against Top Competitors: Dotdigital’s New Report

Dotdigital’s latest report analyzes 100 global brands to reveal marketing gaps and offer actionable tips to strengthen your strategy.

Daily Tariff Update: DHL Suspensions, China’s Warnings, Temu’s Pullback, and EU-US Talks

Today’s tariff news highlights DHL's shipping changes, China’s trade threats, Temu’s ad spend cuts, and promising signs of a new EU-US trade deal.

How Zing Pantry Boosts Conversions With a Climate Impact Checkout Option

Zing Pantry partners with EcoCart to offer carbon offsets at checkout, creating a feel-good experience that drives higher conversions among eco-conscious shoppers.

Today's DTC: Climate Impact Apps, Tariff Strategy, Daily Updates, and Summer Shortages

Today's DTC covers how climate plugins boost conversions, tariff strategies for Amazon sellers, the latest tariff news, and warnings of upcoming product shortages.

Social Media SEO Tricks, Quick Hits, Upcoming Events, and More

Learn how to use Google autocomplete for SEO, discover Gen Z’s favorite platform, catch event highlights, funding news, and sustainable brand spotlights.

How Well Do You Know Gen Z? Guess Their Favorite Platform

Test your knowledge on Gen Z’s favorite social media platform and find the answer in the quick hits section.

The Marginal ROAS Revolution: Rethinking Attribution with SegmentStream’s Constantine Yurevich

Learn why average ROAS is misleading, how to use marginal ROAS, and how Meta’s algorithm really works in this insightful DTC Podcast episode with Constantine Yurevich.

Tariff Updates: Confusion, Recession Fears, and Global Trade Tensions

Last week’s tariff news included mixed signals from the White House, WTO warnings, a new Chinese trade envoy, lawsuits over Trump-era tariffs, and delayed auto and electronics tariffs.