Prepare to have your perspective shifted.

OpenAI’s Costly Conundrum: Predicting a $5 Billion Loss This Year

OpenAI reveals that training and operating ChatGPT could lead to a $5 billion loss this year.

Celebrate This Week’s Fun Holidays: From Watermelon Day to International Cat Day!

Celebrate upcoming holidays like Watermelon Day, Friendship Day, and International Cat Day with fun activities and promotions.

MìLà’s Journey: From Local Restaurant to Nationwide Frozen Food Brand

Jen Liao of MìLà shares how the brand pivoted from a local restaurant to a nationwide frozen food business, overcoming logistical challenges and leveraging low-cost Meta ads for growth.

Lace Up! Win Custom Nike Shoes by Requesting a Yotpo Demo and Step Up Your Email Game

Request a demo of Yotpo Email for a chance to win custom Nike shoes, and enjoy higher deliverability, flexibility, and fairer pricing.

How Stüssy Curbs Online Expenses With These Shopify Apps

Stüssy reduces online expenses with Shopify apps like Address Validator Plus, Signifyd, and Loop Returns, helping to prevent failed deliveries, fraud, and manage returns efficiently.

Revenue, ROAS, Conversion Rate, and AOV Up: How Pilothouse’s Pilot Program Drove a 155% Revenue Increase for a Wellness Brand

Pilothouse’s Pilot Program helped a wellness brand achieve 155% revenue growth by optimizing ad spend, ROAS, and AOV ahead of Q4.

DOJ Defends Potential TikTok Ban, Citing National Security Concerns

The DOJ defends the potential ban of TikTok over national security concerns, stating that users can turn to other social media platforms.

Trending This Week: Underconsumption Core

Underconsumption Core is trending as TikTok users highlight their minimalist shopping habits. Brands can leverage this trend by emphasizing product quality and long-term value to appeal to thoughtful consumers.

How To Fix Email Automation Overload and Boost Retention

Jordan Gordon from Pilothouse discusses refining email marketing automations to improve efficiency, retention, and performance in this podcast episode.

If Digital Marketing Feels Broken, You’re Not Alone—Try Poplar’s Modern Direct Mail for More Effective Targeting and Campaigns

Poplar offers a modern approach to direct mail, enabling targeted campaigns with options like abandoned cart retargeting and customer retention, all at reduced pricing.

Caudalie’s Creative FOOH Campaign Captivates Audiences with CGI Magic

Caudalie’s FOOH campaign uses CGI to create a captivating and memorable ad, showcasing their serum's effectiveness while being cost-effective and environmentally friendly.

No Matter How You Slice It, BFCM Is Approaching—Make Every Day Count with Klaviyo’s BFCM Planning Calendar

Use Klaviyo’s BFCM planning calendar to stay organized and ahead of the competition with daily guidance, tactics, and essential to-dos.

Good Morning: OpenAI Testing SearchGPT Prototype to Compete with Google, Plus Trending DTC Insights

OpenAI is testing a SearchGPT prototype to challenge Google’s dominance in the search market, offering summarized results with source links and follow-up question capabilities.

Jake Paul’s W Brand Raises $11M to Compete with Axe; Alibaba-Backed AI Startup Baichaun Now Valued at $2.8B After $693M Funding Round

Jake Paul’s W brand raises $11 million to compete with Axe, and Alibaba-backed AI startup Baichaun is valued at $2.8 billion after raising $693 million.

Two Website Improvements Levi’s Made to Boost Q2 Sales by 19%

Levi’s boosted Q2 sales by 19% through a redesigned main navigation tailored to customer shopping habits and enhanced site speed, improving user experience and conversions.

Luxe Weavers Grew 45% YoY by Expanding to Walmart Marketplace and Accessing New Customers, Tools, and Support

Luxe Weavers achieved 45% YoY growth and expanded to seven figures by joining Walmart Marketplace, accessing new customers, tools, and support.