Prepare to have your perspective shifted.

How VERAFIED Uses Shopify Apps to Boost Global Sales

VERAFIED, a premium accessories brand, uses Shopify apps like Geolocation, Klarna, Ghost Retail, and Wishlist Plus to cater to a global audience and enhance conversions for their high-priced items.

Tackling High Ad Costs and Low ROAS: Your Influencer Marketing Solution

SARAL's Automate Program helps e-commerce brands struggling with high ad costs and low ROAS by providing influencer marketing expertise and management.

Boost Your ROAS: Why Catalog Ads on Meta Outperform Other Ad Types

The Pilothouse Meta team finds that catalog ads on Meta deliver a 20% higher ROAS and double the click-through rate compared to single image and video ads.

Introducing: Must-Attend Ecommerce Events for Summer 2024!

New section added featuring must-attend ecommerce events for the rest of the summer, along with insights on effective catalog ads, successful Shopify apps, and a popular cake ad.

Google Now Supports Custom Event Data Import for Enhanced Analytics

Google announces support for custom event data import, allowing businesses to combine Google Analytics data with external sources for better reporting.

From Google to DTC: Ben Kruger’s Journey to Dropshipping Success

Former Google Ads rep Ben Kruger shares his journey to launching a successful dropshipping business and key tactics for scaling profitability.

Personalized Direct Mail: The New Frontier in Customer Engagement

Poplar offers a direct mail platform that personalizes mail just like digital ads, enhancing engagement and ROI.

Boost Your SEO: Leverage Customer Reviews for Better Rankings

Customer reviews can improve your SEO by adding relevant keywords and long-tail phrases to your product pages.

Optimize Your Prices with AI and Boost Sales by 20%

Priya.ai analyzes extensive data to optimize product pricing, boosting sales by 10-20% per product for Shopify merchants.

TikTok Unveils AI Avatars and Multilingual Dubbing for Advertisers

TikTok introduces AI-generated avatars and AI Dubbing for translating ad content into over ten languages, enhancing global reach for advertisers.

Viral TikTok Trend: Capturing Genuine Reactions for Organic Views

A new TikTok trend involves recording your boss's reaction to capture genuine moments and boost organic views.

Unlocking Amazon Ad Potential: Overcoming Automation Pitfalls

Rob and Clifford from Amazon Pilothouse discuss the pitfalls of over-relying on automation in Amazon advertising and the importance of investing in non-branded keywords.

Meet Eric from DTC at GROW NY: An Unmissable Event for Marketers

Eric from DTC will attend GROW NY on July 9th, a major event for growth marketers and Shopify Plus brands with talks and workshops on ecommerce strategies.

Google's New Search Console Update Boosts Insights for Ecommerce Owners

Google's latest Search Console update provides ecommerce owners with enhanced insights into their product listing performance, including metrics from the Google Search Image tab.

How Calm's TV Campaign with Tatari Boosted Subscriptions by 60%

Calm saw a 60% increase in subscriptions by partnering with Tatari for a TV campaign, leveraging both linear and streaming ads.

YouTube's New Tool: A/B Testing Thumbnails for Better Engagement

YouTube introduces Thumbnail Test & Compare to help brands improve video engagement by testing up to three different thumbnails.