Prepare to have your perspective shifted.

DTC Summer Series: Spencer Toomey on Bouncing Back, Growth Strategies, and Mastering Short-Form Video

Spencer Toomey shares his experience of getting laid off from his dream job, offers growth strategies for 2024, and tips for creating effective short-form video content.

Brat Summer: How Brands Can Ride the Wave of This Hot New Trend

The term "brat" is trending after Charlie XCX's album release, creating opportunities for brands to align with the trend by curating brat-inspired collections and marketing campaigns.

The RealReal’s Clever Pop-Up That Highlights the Issue of Counterfeit Luxury Goods

The RealReal created a buzzworthy pop-up in New York City, using counterfeit goods to highlight the impact of fakes on the fashion industry and the environment.

Unlocking Consumer Trust: The Power of Influencer-Driven Authenticity

Learn how to build consumer trust through authentic influencer partnerships, with help from SARAL’s easy-to-use platform.

Pop-Up Success: 5 Essential Tips for DTC Brands This Summer

DTC brands are using summer pop-ups to connect with customers in person, offering unique experiences and boosting brand engagement.

What Not to Do: Avoiding Q4 Pitfalls with Expert Guidance

Learn how to avoid common Q4 mistakes with expert advice and gain access to exclusive planning templates and resources.

OpenAI’s Costly Conundrum: Predicting a $5 Billion Loss This Year

OpenAI reveals that training and operating ChatGPT could lead to a $5 billion loss this year.

Celebrate This Week’s Fun Holidays: From Watermelon Day to International Cat Day!

Celebrate upcoming holidays like Watermelon Day, Friendship Day, and International Cat Day with fun activities and promotions.

MìLà’s Journey: From Local Restaurant to Nationwide Frozen Food Brand

Jen Liao of MìLà shares how the brand pivoted from a local restaurant to a nationwide frozen food business, overcoming logistical challenges and leveraging low-cost Meta ads for growth.

Lace Up! Win Custom Nike Shoes by Requesting a Yotpo Demo and Step Up Your Email Game

Request a demo of Yotpo Email for a chance to win custom Nike shoes, and enjoy higher deliverability, flexibility, and fairer pricing.

How Stüssy Curbs Online Expenses With These Shopify Apps

Stüssy reduces online expenses with Shopify apps like Address Validator Plus, Signifyd, and Loop Returns, helping to prevent failed deliveries, fraud, and manage returns efficiently.

Revenue, ROAS, Conversion Rate, and AOV Up: How Pilothouse’s Pilot Program Drove a 155% Revenue Increase for a Wellness Brand

Pilothouse’s Pilot Program helped a wellness brand achieve 155% revenue growth by optimizing ad spend, ROAS, and AOV ahead of Q4.

DOJ Defends Potential TikTok Ban, Citing National Security Concerns

The DOJ defends the potential ban of TikTok over national security concerns, stating that users can turn to other social media platforms.

Trending This Week: Underconsumption Core

Underconsumption Core is trending as TikTok users highlight their minimalist shopping habits. Brands can leverage this trend by emphasizing product quality and long-term value to appeal to thoughtful consumers.

How To Fix Email Automation Overload and Boost Retention

Jordan Gordon from Pilothouse discusses refining email marketing automations to improve efficiency, retention, and performance in this podcast episode.

If Digital Marketing Feels Broken, You’re Not Alone—Try Poplar’s Modern Direct Mail for More Effective Targeting and Campaigns

Poplar offers a modern approach to direct mail, enabling targeted campaigns with options like abandoned cart retargeting and customer retention, all at reduced pricing.