Prepare to have your perspective shifted.

How to Find Top Influencer Affiliates Without the Guesswork

Insense’s platform streamlines UGC and influencer seeding, helping brands recruit top-performing affiliates—plus get $200 off your first campaign.

How Four Sigmatic Tackles Tariffs, AI Doll Trend, and a Legal Challenge to Trump

Today’s edition covers Four Sigmatic’s price strategy, a major lawsuit over tariffs, and the rise of AI-generated dolls on social media.

Google AI Sparks Traffic Drops, Trump’s Tariff Pause Raises Rates, and More DTC News

From Google AI Overviews cutting site traffic to tariff confusion and Walmart ad credits, here’s what’s trending in ecommerce this week.

Tariff Relief Hints for Autos and Electronics as China Launches Visa-Free Shopping

Trump teases exemptions for the auto industry and electronics, while China counters tariffs with a new 10-day visa-free shopping policy.

10 Real AI Wins in Ecommerce—from Revenue Surges to Instant Support

Join Gorgias’ April 29 webinar to learn how brands like OLIPOP and bareMinerals use AI to boost revenue, speed up service, and cut support volume.

Navigating Ad Strategy Amid Tariffs and Market Volatility

A Pilothouse panel breaks down how tariff news is affecting Meta and Google ads—and how smart brands are adapting with agile strategies and creative.

How Plant People Scaled Wellness Marketing With UGC and Micro-Influencers

Plant People teamed up with minisocial to drive growth through community, UGC, and a smart multi-channel strategy—now DTC readers get 15% off.

LeBron Joins the Ken Club, Prada Buys Versace, and More DTC Headlines

From Mattel’s LeBron Ken doll to billion-dollar fashion deals and major digital marketing events, here’s what’s making waves this week.

How AI Is Revolutionizing Sourcing for DTC Brands

Cavela CEO Anthony Sardain shares how AI agents help brands slash sourcing costs and navigate tariffs in the latest DTC Podcast episode.

Last Week’s Tariff Shocks: China Retaliates, Markets React

Catch up on the latest tariff escalations, including China’s retaliation and Trump’s 90-day pause amid rising economic tensions.

How Jordan Welch Scaled to Seven Figures in Ecommerce

In Omnisend’s latest podcast, Jordan Welch reveals his journey from broke teen to thriving ecom founder, sharing tips on products, TikTok, and smart scaling.

Before Raising Prices, Fix Your Value Proposition

To offset tariff costs without losing conversions, brands must evolve their customer experience and boost perceived value before raising prices.

Scale Smarter: Triple Whale’s Webinar for Health & Beauty Brands

Learn how to profitably scale acquisition and boost ROI in Triple Whale’s May 1st webinar tailored for health and beauty marketers.

Tariffs, AI, and LeBron: What’s Buzzing in DTC Today

From tariff strategies to LeBron's bold new Mattel role, here's what’s trending in direct-to-consumer this week.

Manufacturing Debates, Superfan ROI, and EU’s Tariff Timeout

As Trump urges U.S. manufacturing, brands push back on feasibility; meanwhile, influencer ROI soars with minisocial and global trade tension briefly cools.

3 Tariff Tactics to Stay Profitable in Uncertain Times

Pilothouse shares short-term strategies for brands navigating tariff chaos—keep spending smart, delay promos, and lean into brand storytelling to stay ahead.