Prepare to have your perspective shifted.

🧽 How Pine-Sol Doubled Its TikTok Following in One Month

Pine-Sol nearly doubled its TikTok following in a month by embracing lo-fi, chaotic content that feels native to Gen Z humor. Through episodic formats, original sounds, and real-time cultural moments, the legacy cleaning brand turned floor cleaner into viral entertainment.

🍊How Feals Designs for the Moment, Not Just the Product

Feals nails seasonal marketing by positioning its tangerine gummies as the perfect summer unwind alternative to alcohol. With calming visuals and benefit-led copy, the ad sells a mood—not just a product—anchored in ease, clarity, and lifestyle appeal.

📦 Your Daily Tariff Check-In

The U.S. imposed new tariffs of 10%–50% on imports from nearly 70 countries, including Canada, India, and Brazil, effective August 1, 2025. This sweeping move marks a major shift in trade policy under a new executive order.

🎧 Copy Pilothouse's Creative System for Q4 Scale!

Learn how Pilothouse builds scalable ad creative systems to win Q4 before it starts. This episode covers how to prep high-performing assets, iterate quickly, and make creative your most reliable growth lever as ad costs spike.

🎧 What the Lipstick Effect Gets Right and Where It Falls Short

Learn how the Lipstick Effect still shapes consumer behavior—and why it needs an update for today’s economy. This episode breaks down the rise of “little treat culture” and how brands can align product tiers with emotional buying triggers to drive smarter growth.

📦 Your Daily Tariff Check-In

The U.S. and China are in talks to extend their current tariff pause beyond the August 12, 2025 deadline. Existing tariffs remain in place, pending final approval from President Trump.

🫨 Turn Your Voice Notes into a Smart To-Do List

Turn voice notes into a smart, prioritized to-do list using AI tools like ChatGPT or Gemini. This simple 3-step method helps you declutter your mind, stay organized, and update tasks on the fly for better daily productivity.

📦 Your Daily Tariff Check-In

Trump ends de minimis exemption for all countries, closing the trade loophole on low-value imports. Starting August 29, all international packages will face new tariff rules—no exceptions.

💪 David Protein’s Ads Are Punching Above Their Weight

David Protein’s Meta ads are thriving thanks to creative formats like TikTok-style post-it visuals and authentic creator content that clearly communicate USPs. But to scale further, the brand must double down on A/B testing, message matching, and tailored creative per channel.

🎧 How to Build a Revenue Ecosystem That Prints Money—Even When Ads Don’t 

Building a Persistent Revenue Ecosystem—like email, SMS, and retargeting—helps DTC brands drive growth even when ad spend dips. Jordan Gordon explains how focusing on retention and intra-quarter conversions turns past customers into repeat buyers.

📦 Your Daily Tariff Check-In

Trump threatens a 25% tariff on Indian goods starting August 1 due to high Indian tariffs on U.S. exports and trade ties with Russia. Sellers should monitor for updates, as this could impact costs and supply chains.

⚡ Why Amazon Sellers Should Care About A/B Testing

A/B testing on Amazon can boost conversion rates by an average of 23%, with even small wins adding thousands in revenue. Using Amazon’s Experiments tool, sellers can make data-driven creative decisions without increasing ad spend.

🎧 From Pain Point to Product: How Thigh Society Built a 7-Figure DTC Brand

Thigh Society turned a personal pain point into a 7-figure brand by solving thigh chafing with one perfected product. Founder Marnie Rabinovitch shares how bootstrapped growth, unfiltered ads, and relatable storytelling drove scale without VC funding.

📦 Your Daily Tariff Check-In

The July 29, 2025 tariff update covers EU backlash to a new U.S.-EU trade deal, with leaders calling the agreement unfair. German and French officials warn it could hurt their economies and undermine European autonomy.

🍋 Oh Polly’s Elevates Site Experience With Eye-Catching Videos 

Oh Polly turned their product detail pages into full-funnel brand builders with cinematic, interactive visuals that boost engagement and conversions. Treat your PDPs like top-of-funnel content—when they’re memorable and shareable, they work like ads and drive results.

🎧 Cracking TikTok Shop: The GMV Max Revolution and How Pilothouse Builds Affiliate-Led Content Sales Engines 

TikTok's GMV Max is changing the game by unifying organic, affiliate, and paid data to drive more efficient sales. In this episode, Pilothouse’s Debbie shares how DTC brands can scale TikTok Shop with affiliate-led content, optimized live selling, and a smarter creative strategy.