Prepare to have your perspective shifted.

Meta's Mission to Reclaim Gen Z Users on Facebook

Meta is focusing on attracting younger users back to Facebook by improving video content, offering tools for creators, and enhancing features like Marketplace and Groups. This shift presents new advertising opportunities for brands targeting a Gen Z audience.

IKEA Ventures into Gaming with Virtual Store on Roblox

IKEA is entering the gaming world with a virtual store on Roblox called 'The Co-Worker Game,' launching on June 24th. They are accepting job applications for ten paid positions in the online furniture shop.

Maximize Q2 Sales with Last Year's Best Ads

With Father’s Day approaching, boost Q2 sales by reactivating your top-performing ads from last year. In the news: OpenAI employees voice AI safety concerns, IKEA launches a virtual game on Roblox, Calvin Klein celebrates LGBTQ+ families, and a McKinsey survey shows 65% of organizations regularly use Gen AI.

Stand Out with TikTok's Father’s Day Campaign Ideas!

TikTok shares trending content ideas for Father’s Day campaigns, including dad jokes, gift guides, dad advice, and father-child memories. Use these tips to boost engagement and sales with your Father’s Day content.

Last-Minute Campaign? Get Instant Inspiration from Top Marketers!

Feeling overwhelmed with a last-minute campaign? Get inspired by the best email and SMS messages from top brands like OLIPOP, Ooni, and Cometeer. Yotpo's weekly send offers marketers a quick dose of inspiration without the hassle.

Master Amazon Prime Day with These Three Tips

Prepare for Amazon Prime Day with three essential tips: define success, forecast inventory, and plan ahead. Learn how to leverage Prime Day for customer acquisition or profit, ensure your stock is ready, and optimize your listings and campaigns for maximum impact.

Expand Your Reach with Walmart Marketplace

Discover how Walmart Marketplace can help you reach millions of shoppers with zero monthly fees, competitive commissions, and flexible fulfillment solutions. Take advantage of New-Seller Savings and save up to 50% on fees.

OpenAI Employees Sound the Alarm on Advanced AI Safety Concerns

A group of current and former OpenAI employees has published an open letter titled 'A Right To Warn About Advanced AI,' outlining safety concerns and advocating for increased accountability and protection for whistleblowers. Read the full letter in our News section.

Can You Spot the Real Crocs? Take the AI Pop Quiz! 🐊

Play 'Spot the AI' and guess which Crocs designs are real products and which are AI-generated. Scroll down for the answers and check out the latest quick hits and news in the industry.

How DRMERS CLUB Slashes Returns with Smart Shopify Apps 🛍️

Discover how DRMERS CLUB, a Vancouver-based apparel brand, reduces returns and boosts customer satisfaction with smart Shopify apps, enhancing their purchasing journey and showcasing products effectively.

Boost Your Back-to-School Sales with Healthy Active Products! 🌟

Learn how to amplify your healthy active lifestyle products this back-to-school season with insights from LTK's exclusive webinar. Discover why creator campaigns can boost your sales and gain valuable data from top creators and 40M health-conscious shoppers.

📃 Boost Your Shopify Insights with UTM Reports!

Shopify UTM reports help analyze user behavior, sales data, and marketing channel effectiveness. The Pilothouse Meta team uses these reports for same-day data and long-term trends, recommending their use alongside other reporting platforms like GA4.

Unlock Growth: The Ultimate Email & SMS Checklist from Top Brands

Klaviyo analyzed 143,000 brands to provide a checklist of email and SMS best practices, including campaign frequency, sign-up form strategies, and tips for multi-channel campaign building.

Adobe's 2024 SMB Brand Report: Top Fonts, Colors, and Features Revealed

Adobe's 2024 Small Business Brand Report reveals that 85% of brands prefer natural background colors like white, and 90% use sans serif fonts like Roboto and Montserrat.

Google Sheets Integration Simplifies GA4 Data Analysis

Google has introduced a new Google Sheets integration to make GA4 data analysis easier, along with updates on mobile app experiences, social media calendar dates, and news highlights in the social sphere.

HexClad’s Recipe for Success: Omnichannel Strategy with Cam Bush

Cam Bush from HexClad discusses the importance of omnichannel marketing, consistent ad spend, and high-profile partnerships, sharing insights from his journey in brand marketing and how HexClad achieved significant growth.