Prepare to have your perspective shifted.

🎧 Why Community Should Precede Paid: Mira’s Femtech Playbook

Mira scaled its femtech platform by building a 18,000-member ambassador community, using customer feedback to guide product development, and creating evergreen educational funnels through expert webinars. They also leverage AI for support and fraud prevention, handling 40% of tickets with higher satisfaction than human agents.

📦 Your Daily Tariff Check-In

A Goldman Sachs report warns U.S. consumers could soon shoulder up to 67% of tariff costs, up from 22% in June. Companies have absorbed most costs so far, but that burden is shifting rapidly by October.

💰 How Simple Modern Scaled on Amazon and Entered Retail 

Simple Modern scaled to a billion-dollar brand by dominating Amazon’s organic rankings through SKU variety, leveraging sales data to secure Target placement, and turning TikTok virality into multi-channel growth. Their strategy proves that smart organic, retail, and social tactics can outperform heavy ad spend.

🎧 What Smart Brands Do Differently on Amazon

Smart brands treat Amazon as a unique, competitive marketplace that requires tailored strategies and ad investment. Avoid common mistakes by targeting the right keywords, optimizing for Amazon-specific competition, and adapting to changes like the new seller feedback system.

📦 Your Daily Tariff Check-In

Trump extended the pause on high U.S. tariffs for Chinese goods by 90 days following trade talks in Sweden. This move delays the reinstatement of tariffs that were set to take effect.

💡 Scale With The Strongest Offer in Q4

Test different offers in Q3 to find the top performer, then scale it in Q4 using Meta split testing and key metrics.

🎧 Your Future Self Will Thank You: Q4 Prep Edition

This Ad-venturous episode with Aves breaks down why early Q4 prep is essential for profitability and stress-free holiday campaigns. From priming audiences to reviewing past creative, she shares strategies to maximize results during the busiest season of the year.

📦 Your Daily Tariff Check-In

Indian exporters are speeding up shipments to the U.S. ahead of new tariffs taking effect later this month. Trump says no further trade talks with India will happen until the tariff dispute is resolved.

💰 Connect With Your Audience Using Humor and Authenticity 

Brands can boost engagement and conversions by using humor and authenticity in their content instead of relying on outdated, sales-heavy messaging. Funny, relatable ads increase watch time, spark positive emotions, and build lasting brand affinity.

📦 Your Daily Tariff Check-In

New U.S. reciprocal tariffs are now in effect, with Brazil and India facing 50% rates on most goods. Trump signals possible additional tariffs on China, following recent moves tied to India’s Russian oil imports.

BRAND BREAKDOWN CONTINUED

Article’s Google ad strategy excels in visual execution and keyword targeting but misses opportunities in branded defense and storytelling. Pilothouse recommends testing story-driven YouTube creatives and strengthening branded Shopping coverage to improve engagement and protect high-intent traffic.

🛋️ Inside Article’s Paid Search Strategy

Article’s paid search strategy effectively highlights its no-retail-markup value and minimalist aesthetic but misses key messaging continuity between ads and landing pages. Pilothouse suggests improving message alignment and testing a mix of lifestyle and product-focused imagery to boost conversions.

🎧 7 Post-Click Metrics to Benchmark Your Funnel: Journey Metrics Crash Course 

Learn the 7 post-click metrics Jordan from Pilothouse uses to quickly assess funnel health and conversion performance. This episode breaks down cart add rates, discount impact, and how to optimize for repeat purchases using real ecommerce benchmarks.

💰 How MìLà Captures More Sales at Checkout

MìLà boosts conversions with urgency messaging and a countdown timer in the slide-out cart to encourage faster checkouts. By using scarcity tactics before the full checkout page, the brand reduces decision paralysis and drives more sales.

🎧 The TikTok Strategy, Tariff Setback, and Product Pivot Behind Plufl’s Growth

Plufl co-founder Yuki Kinoshita shares how the brand survived a 150% tariff hit by optimizing packaging, launching new products like the Hugl cooling pillow, and turning PR backlash into growth. From viral dog beds to pet-owner sheets, Plufl is evolving beyond novelty to build a lasting brand.

📦 Your Daily Tariff Check-In

U.S. announces steep new tariffs—35% on Canada, 50% on Brazil, and more—sparking global market volatility. Trade officials say rates are likely to hold, with only minor adjustments expected.