Prepare to have your perspective shifted.

💡 Are Your Amazon Ads Driving Incremental Revenue or Incremental Profit?

Discover how to optimize your Amazon Ads strategy by balancing incremental revenue and profit. Learn when to focus on ranking keywords for long-term organic growth and when to prioritize defending top rankings for maximum profitability. Pilothouse's Amazon team shares actionable insights to help you drive sustainable, profitable sales while minimizing unnecessary ad spend.

🌶️ Burt’s Bees Partners with Mike’s Hot Honey

Burt's Bees teams up with Mike's Hot Honey! Discover their new limited-edition spicy lip balm, available now on Burtsbees.com and TikTok Shop.

💡 Key Stats From Meeker’s 340-Page AI Report

Explore key stats from Mary Meeker's AI report: ChatGPT's explosive growth, massive tech investments, plummeting costs, and the fierce global AI race. Surprisingly optimistic insights!

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🤖 AI NEWS - 06/04/2025

Jony Ive, Apple's former chief design officer, has joined OpenAI, sparking excitement for a new AI-enabled device. Driven by the belief that "humanity deserves better," this compact, screenless, and wearable device will be fully aware of its user's environment.

🎧 This Category Didn’t Exist Until CharCharms Showed Up

Discover the inspiring journey of Char Charms founder Charlotte Trecartin, from college dorm prototypes to nationwide deals with Target and Dick's Sporting Goods. Learn how scrappy beginnings, TikTok virality, and LinkedIn outreach fueled major retail success, strategies for differentiating DTC and retail product lines, and the challenges of scaling production. Plus, get a sneak peek at future collaborations like Hello Kitty!

♥️ What We Can Learn About Good Copy From This Chivas Regal Ad

Get inspired for Father's Day with Chivas Regal's classic print ad by legendary copywriter David Abbott. This touching tribute showcases the power of repetition (using "because" 25 times!), precise yet universal details that build an emotional connection, and a perfect tie-in that positions the product as a well-deserved reward. Learn how to craft compelling, emotionally resonant copy that doesn't feel like an ad.

🌐 IN THE SOCIAL SPHERE

AI unicorn Builder.Ai, valued at $1.5 billion, has declared bankruptcy after founder Sachin Dev Duggal's false claim of a 300% revenue increase was exposed. It was revealed the Microsoft-backed company's "AI" was actually human software engineers from India.

🎧 How Pilothouse Prepares for Q4: Lessons from Meta Media Buying, Mother’s Day, and Creative Strategy

Prepare your Q4 strategy with insights from Pilothouse and Ad-venturous! This DTC Podcast episode breaks down Q2 lessons, including a Mother's Day post-mortem, Meta's Advantage+ changes and CPM trends, and why Memorial Day is a key opportunity. Tune in to optimize your media buying and creative strategy.

📦 Your Daily Tariff Check-In

Stay ahead of tariff changes! Our June 2, 2025 update covers the EU's potential countermeasures, rising US-China trade tensions despite recent tariff reductions, and Trump's increased tariffs on steel and aluminum. Get the latest insights to navigate global trade.

🎧 Email Retention Tactics for Every Cohort in Your DTC Brand

Learn how to boost customer retention and drive sustainable revenue! This episode dives into tailoring email and SMS strategies to four customer cohort profiles: Acquisition, Balanced, Classic Retention, and Subscription. Discover how to align your email flows with customer behavior, balance engagement and deliverability in campaigns, and the value of iterative testing for segmentation.

🌟 Want Your Marketing to Stick? You Need The Right Story...

Discover how to craft unforgettable brand stories that resonate with customers and drive deeper connections at Acoustic's Fwd: Thinking session on June 17, featuring Wall Street Journal bestselling author Kindra Hall.

How Touchland Turned Hand Sanitizer Into a $700M Luxury Brand

Touchland’s design-driven site, scent-focused copy, and premium positioning helped it redefine hygiene and build deep brand loyalty.

Scale UGC Without the Hassle With Insense’s Managed Seeding

Brands like Victoria Beckham Beauty and Bones Coffee streamline product seeding and creator campaigns with Insense—now 20% off through June 20.

Touchland’s Premium Strategy, Q4 Prep Tips, and Tariff Tensions

Today’s DTC covers how Touchland crafts a luxury web experience, Q2 lessons for Meta marketers, and escalating U.S.–China trade friction.

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