Prepare to have your perspective shifted.

Hey Grill’s Image Upgrade, Gen Z on Substack, and Tariff Twists

Today’s DTC covers visual brand impact, Gen Z marketing shifts, a temporary tariff reinstatement, and a big win for Pilothouse.

3 Quick Fixes for Underperforming Landing Pages + Ecommerce Highlights

From diagnosing weak landing pages to AI expos and Pride campaigns, here’s what’s trending in ecommerce and digital marketing this week.

Why Good Ad Copy Still Matters (A Lot)

This week’s Ad-venturous episode explores the emotional, human power of great ad copy—and what David Abbott can still teach us today.

U.S. Court Strikes Down Trump’s Recent Tariffs, Refunds Possible

A federal court blocks tariffs imposed under the IEEPA since January, opening the door for business refunds pending appeal.

What Huda Beauty, Daily Harvest, and POPFLEX Can Teach You

Klaviyo’s “Behind the Brands” guide shares how 11 top companies tackle marketing challenges and drive growth through smarter customer relationships.

Google Launches Smart Bidding Exploration for Smarter Search Ads

Google’s new Smart Bidding Exploration feature uses AI to expand keyword reach and boost conversions—ideal for data-rich ad accounts.

Klaviyo Reveals Growth Secrets From 11 Leading Brands

A new guide shares how top brands like DKNY and Beekman 1802 overcame email challenges using proven marketing strategies.

Inside Google’s Ad Overhaul, Copy Tips, and Landing Page Fixes

Today’s edition covers Google’s Smart Bidding update, Father’s Day copywriting tips, and three ways to troubleshoot your landing page.

CeraVe Debuts ‘Sarah V’ Mascot to Cement Gen Z Relevance

The skincare brand launches a cheeky goat mascot to reinforce its GOAT status among Gen Z and energize its social media presence.

TWBERP Podcast Debunks Classic Ad Beliefs With Aves

This episode explores timeless and modern ad mantras, revealing why clarity, specificity, and authenticity still win in today’s marketing landscape.

EU Fast Tracks Trade Talks as Japan Unveils $6.3B Tariff Aid

The EU schedules meetings to avoid a tariff clash with Trump, while Japan allocates $6.3 billion to shield businesses from tariff impacts.

How Top Brands Are Slashing CAC With Influencer Marketing

SARAL’s Influencer OS helps brands like Obvi and Solawave scale authentic influencer campaigns while cutting acquisition costs.

Lancôme Revives Y2K Glam With Juicy Tubes Anniversary Campaign

Lancôme celebrates 25 years of Juicy Tubes by tapping 2000s icons for a nostalgia-filled campaign that captivated millions on social media.

The Future of B2C CRM Is Deeply Personal

A new guide shows how integrating tools and AI can help brands meet rising personalization demands and build stronger customer relationships.

Y2K Campaigns, Ad Beliefs, and a Gen Z Mascot Shake-Up

Lancôme taps into Y2K vibes, CeraVe introduces a new GOAT mascot, and the EU accelerates U.S. trade discussions.

Duolingo’s AI U-Turn Sparks Backlash, While ASEAN Seeks Tariff Balance

Duolingo’s AI shift and quirky social response fall flat with audiences, while ASEAN leaders push for tariff agreements that don’t disadvantage members.