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DTC962: Brand Spend Shrinks, Growth Metrics, and December Gifting Angles
Pilothouse shares why reducing branded search too quickly in Google Ads destabilizes Smart Bidding, raises CAC, and weakens full-funnel performance.
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Bonus: How Hungryroot Scaled Meta Spend by 10x with Partnership Ads + Meta and adMixt on Cyber5 Success Strategies
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