🎧 On the pod this week, we brought back Tony Yu, co-founder of Vessi, one of our very first DTC Pod guests!
Vessi is helping you look stylish rain or shine, with waterproof shoes. 💧🚫👟
Today’s weather: 100% chance of DTC drizzle.
The Takeaways: 👇
💳 How to raise AOV with gift cards:
Aside from having basic upsells in place, Vessi has been able to boost AOV by giving back to its community.
For every $110 purchased onsite, customers get a $25 gift card to use on a future purchase.
(Or they can gift it to a friend or family member.)
Such a great strategy to also boost LTV and customer acquisition!
🚀 40K emails, first-party data, and crashing Typeform:
One 24-hour giveaway campaign helped Vessi gather 40K new emails and valuable first-party data!
Here’s how they structured it:
- The giveaway was limited to 24 hours.
- Customers had to “apply to win” by filling out a Typeform survey (with questions designed to provide first-party data).
- The first 100 winners were first-come-first-serve, and the second 100 winners were selected at random.
Oh, and they got so much traffic, they crashed their Instagram page AND their Typeform survey. NBD. 🤩
🤔 “But are they really waterproof?”
“Even for us, having sold 1 million shoes, people still don’t believe it’s waterproof.”
Vessi shoes are so slick and stylish, they don’t actually look waterproof — so it can be hard to convince new customers they’re legit.
In order to overcome this objection, Vessi relies on top of funnel creative from partners and influencers to provide credibility.
💡 Is your product also too good to be true? Address that upfront with credible social proof.