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Welcome to DTC Podcast, I’m Eric Dyck. Today we’re chatting with Jen Hagness, CEO and President of MySimplePetLab, a company pioneering a much more proactive approach to pet health…

Marketers know that pet owners are among the most attractive customer avatars due to their likeness to have disposable income, and their willingness to part with it to keep their animal companions in tip-top shape… This podcast dissects Jen’s complete multi-touchpoint CX strategy that promotes excellent LTV along with pre-emptive pet wellness… I hope you enjoy it, on with the show!

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