Huel: High Performance, Nutritionally Complete Marketing to $150M with Huel's Ben Bokaie

Pictured: Huel’s Japanese and UK product line ( Japanese source ) ( UK source )

‍

Huel has expanded into Germany, Poland, Sweden, Belgium, the Netherlands, Italy, Spain, and France. It just goes to show that doing cultural research for brand growth is an integral part of global success.

‍

🤧 A Huel lot of mistakes

‍

During the pandemic, “Everyone was panic-buying Huel,” says Ben. When conversion rates eventually slowed, CPAs remained high. Huel was slow to react when the demand simply wasn’t there, assuming that rate of growth was the new normal.

‍

Since then, Ben’s dialed in his omni channel growth and has Huel burning to $150 million in revenue in 2022. 😳

‍

The full podcast features:

• Unique eCommerce strategies.
• ‘Left field’ marketing on Reddit.
• How to invest in the right people.

‍

Subscribe to DTC Newsletter - https://dtcnews.link/signup‍
‍Advertise on DTC - https://dtcnews.link/advertise|
‍Work with Pilothouse - https://dtcnews.link/pilothouse‍
‍Follow us on Instagram & Twitter - @dtcnewsletter‍
‍Watch this interview on YouTube - https://dtcnews.link/video