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It's All Killer No Filler, and this week we jam with Spencer, Pilothouse's TikTok lead who's living it up in Austen for a couple of weeks and rolling with some pros.

Spencer drops five factors that can make or break your TikTok campaigns.

  1. Get Understood: Testing a variety of styles and lengths and how much info your customer needs to understand your product and value proposition.
  2. Control Your Comments: Set up a robust blocked words list, and work on comment moderation to flip negative comments. See the blocked word list here!
  3. Season your pixel during sales periods
  4. Have someone on staff ready to produce react and green screen videos.
  5. Throw tight branding out the window!

Work with Pilothouse ➝

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