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In this DTC Podcast preview, we’re featuring an episode from Ad-Venturous — our performance creative podcast hosted by Pilothouse strategist Avery Valerio.
In Episode 11, Avery breaks down the big three content types you need to master: User-Generated Content (UGC), Creator-Generated Content (CGC), and Employee-Generated Content (EGC). You’ll walk away with a clear sense of when to use each — and how to do it effectively.
Inside the episode:
- The real differences between UGC, CGC, and EGC (and why it matters)
- Tips for briefing creators and making content worth watching
- Why EGC is emerging as a scalable trust-builder and underrated creative tool
If you’re sourcing or producing performance creative at scale, this is required listening.
Search "Ad-Venturous" in your podcast app and subscribe for weekly episodes on creative strategy that converts.
Timestamps:
00:00 - Introduction to Creator Content Types
02:00 - Why UGC Matters and How to Use It Effectively
06:00 - Building Community Through Authentic Customer Content
14:00 - Creator Generated Content (CGC) Strategy and Best Practices
22:00 - Employee Generated Content (EGC) and How It Drives Trust & Reach
28:00 - Final Insights on Mixing UGC, CGC, and EGC for Brand Growth
Hashtags:
#UGC #CGC #EGC #AdventurousPodcast #DTCMarketing #ContentStrategy #SocialMediaMarketing #CreatorContent #DigitalAdvertising #MarketingInsights
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