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Welcome to the DTC Podcast with Sarah Hoffman of Maker Wine — a deep dive into how Maker is rewriting the rules for wine. We cover:
✅ Addressing canned-wine stigma with quality-first sourcing
✅ Virtual tastings as a viral DTC engine
✅ Omni-channel scaling from club to airlines
✅ Smart SEO and content strategy for brand discovery
Key Takeaways:
- Premium sourcing & format matters – quality wine in cans changes perception
- Storytelling + education – QR codes, tasting notes, videos build trust
- Subscription evolution – customizable, exclusive member benefits
- Distribution edge – club sales, wholesale rollout, United partnership
- Content & community – blogs and events build brand and SEO cred
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Timestamps:
00:00 Introduction & Maker Wine’s Omnichannel Pivot
02:00 From Beer to Wine: Sarah’s Founder Story
06:00 Why Most Canned Wine Fails (And How Maker Does It Differently)
10:58 Virtual Tastings as a Growth Engine
16:59 From DTC to United Airlines: Maker’s Distribution Strategy
22:55 Retail Marketing & Wine Club Strategy
27:00 SEO, Creator Partnerships & Low Sugar Positioning
32:50 Expansion Plans & NBA Arena Partnerships
35:00 How Maker Showcases Diverse Winemakers
Hashtags:
#dtcpodcast
#makerwine
#cannedwine
#directtoconsumer
#founderstory
#beveragestartup
#wineclub
#virtualtasting
#retailstrategy
#seoformarketers
#ecommercestrategy
#winebranding
#femaleentrepreneurs
#omnichannelmarketing
#independentwinemakers
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