In this follow-up to our ecosystems deep dive, Jordan breaks down how a strong retention system—email, SMS, and CRO—can keep revenue flowing even when acquisition slows.
You’ll learn how to measure your persistent revenue ecosystem, track key funnel stages (from new address to repeat buyer), and spot the hidden ROI of brand equity.
Plus: real data, cohort math, and a reminder that retention is a methodology, not a channel.
Timestamps:
00:00 Customer retention as a growth strategy
02:00 What is the persistent revenue ecosystem?
05:00 Why ecosystems must be multi-channel
09:00 Understanding your retention funnel
13:00 New vs repeat buyer data deep dive
20:00 Real-world brand example: cutting top-of-funnel spend
23:00 Turning new addresses into repeat buyers
25:00 Final thoughts on persistent revenue strategies
Hashtags:
#EmailMarketing #CustomerRetention #EcommerceGrowth #LifecycleMarketing #RetentionMarketing #DigitalEcosystems #MarketingStrategy #DTCBrands #RevenueOptimization #EmailStrategy #CRO #SMSMarketing #MarketingFunnels #BrandEquity #MarketingPodcast #TWBERP #Pilothouse #DTCNetwork
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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