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Hello and welcome to the DTC Podcast. Today, we’re diving into the world of whiskey with Duncan Frew from Wolfie's, the rock star whiskey brand co-founded with Rod Stewart. Wolfie's is not just another celebrity-endorsed product; it's a unique blend of Scottish tradition and rock and roll rebellion.
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Key Insights:
Brand Origin: Inspired by late-night whiskey sessions and rock star stories, Wolfie's was born out of a desire to disrupt the traditional whiskey market.
Product Development: Focused on creating a high-quality product with extensive taste testing and market research.
Rapid Expansion: From a DTC launch to being sold in 23 countries within a year, Wolfie's is taking the world by storm.
Creative Marketing: Utilizing Rod Stewart’s persona to craft a brand that is both respectful of whiskey traditions and rebellious in spirit.
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Why Listen?
Learn how to leverage celebrity influence authentically.
Understand the challenges and strategies of rapid international expansion.
Get inspired by unconventional marketing tactics that break through the noise.
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Timestamps:
00:00 Introduction and Event Promotion
03:00 Duncan Frew on the Genesis of Wolfie's Whiskey
07:00 Marketing Strategy: Leveraging Rod Stewart's Influence
12:00 Overcoming Challenges in Distribution and Sales
16:00 The Importance of Repeat Purchases in Whiskey Sales
21:00 Innovative and Outlandish Marketing Tactics
25:00 Supporting Retail with Unique Marketing Approaches
30:00 Thinking Globally, Acting Locally in Whiskey Sales
32:00 Personal Advice on Drinking and Selling Whiskey
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Hashtags:
#Whiskey #WolfiesWhiskey #RodStewart #RockAndRoll #DTCMarketing #BrandBuilding #MarketingStrategy #Ecommerce #StartupStory #WhiskeyLovers #DuncanFrew #DTCPodcast
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