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Hello and welcome to DTC Podcast, I'm Eric Dyck. Today's podcast revisits one of our favorite guests, Eric Ji Sun Wu, who founded and grew his Personalized Nutrition startup Gainful to 8 figures, helping them navigate multiple funding rounds and innovative retail partnership with Target, where they pioneered in-store personalization.

This podcast goes deep to the heart of the entrepreneurs journey as we follow Eric from the height of Gainful's crazy growth, to the sandobx for creating Eric's new venture in the CPG space as he builds Sobo Foods, to bring health consciousness and authentic flavors to the typically bland and low quality dumplings you might find in your grocer's freezer.

Expect a deep dive into the intricacies of navigating the retail landscape, the art of building a brand that resonates with consumers, and the critical importance of product quality and customer experience.

Expect a tasty dumpling...on with the show...

0:00 - Introduction to Eric Ji Sun Wu's Journey
2:15 - The Growth and Success of Gainful
4:30 - Transitioning to Sobo Foods and Embracing Sustainability
6:45 - Customer-Centric Approach in Business
9:00 - Innovations in Health and Nutrition Startups
11:15 - Adapting to Retail Challenges and Opportunities in Sobo Foods

#Entrepreneurship #StartupJourney #SustainableFood #NutritionInnovation #EricJiSunWu #Gainful #SoboFoods #HealthStartups #BusinessInsights #RetailStrategy

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