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https://open.spotify.com/show/30OswCnXzinWp0zBP1kenR?si=gFxF-OOsQY2FNh0Tc_1Q0A&nd=1&dlsi=682621712773416a
Your welcome email might be costing you customers.
In this episode, Jordan breaks down real welcome flows—from brands like Whoop and BC Liquor—to show what works, what doesn’t, and why some emails miss the mark.
Jordan covers design vs. marketing, how to write for low-intent subscribers, and why clarity always beats cleverness. Whether you're sending a sleek intro or dangling a discount, your welcome email needs to work harder. Let’s make it convert.
Timestamps:
00:00 Intro: Why First Impressions in Email Matter
02:00 Gmail Dark Mode Design Issues
04:00 Outway Welcome Email Breakdown
07:00 Kith’s Unique Omnichannel Email Approach
10:00 Subject Line Specificity Debate
13:00 Cart, Checkout, and Browse Abandon Logic
16:00 Breeze Email Breakdown: Clarity and Copy Issues
22:00 Obvi’s Use of Social Proof and Visual Hierarchy
25:00 Everlane’s High-Converting Subject Line Strategy
30:00 Felix & Norton: Where Design Overshadows Clarity
34:00 Whoop: Sleek Design, But Missing Value Proposition
37:00 BC Liquor: Surprisingly Effective Government Email
38:30 Final Takeaways on Welcome Flows and Email Psychology
Hashtags:
#EmailMarketing #WelcomeEmail #RetentionMarketing #LifecycleMarketing #DTCMarketing #EcommerceTips #MarketingStrategy #EmailDesign #CustomerRetention #MarketingPodcast
Work with Pilothouse: https://www.pilothouse.co/get-in-touch?utm_source=dtc&utm_medium=podcast&utm_content=e&rPodcast
Subscribe on YouTube: https://www.youtube.com/@DTCPodcast
Subscribe to DTC: https://www.directtoconsumer.co/
Listen to DTC Podcast: https://podcasters.spotify.com/pod/show/dtcpodcast
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