https://podcasters.spotify.com/pod/show/dtcpodcast/episodes/Ep-368-Nick-Shackelford-BREZes-to-a-Milly-in-8-Months--THC-Meets-CPG-e2e5hoo

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Hello and welcome to DTC Podcast, I'm Eric Dyck.

Today I'm catching up with my old friend Nick Shackelford, founder of Structured and BREZ his new low dose Cannabis beverage he's building in public, with explosive, inspiring results, breaking the million dollar mark in their first 8 months.

Today's talk is a crash course on cannabis, restricted categories on Meta Ads, the power of a premium brand, and Nick's insights on the evolution of affiliate marketing for CPG....

Join me and the Drake of DTC as we talk THC, CPG, and the overhyped death of UGC...

Timestamps:

00:00 - Introduction to Nick Shackelford and Breeze Cannabis Beverage

02:10 - Strategies for Advertising in Restricted Categories

04:30 - The Art of Building and Scaling a Premium Brand

07:00 - The Future and Evolution of User-Generated Content (UGC)

09:20 - Leveraging Influencer Marketing for Cannabis Products

11:50 - Predictions for the Cannabis Beverage Industry in 2024

Hashtags:

#DTCpodcast #CannabisMarketing #NickShackelford #DigitalMarketing #CannabisBeverage #Ecommerce #UGC #InfluencerMarketing #BreezeBeverage #MarketingStrategies

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