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It's All Killer No Filler, and today were chatting with Pilothouse Amazon about best practices when it comes to Amazon images, both featured and secondary!
Listing images are arguably the most important creative aspect of your listing. The hero image is the first interaction someone has with your brand on Amazon, and the supporting listing images are very likely their second.
Having a hero image that grabs attention and gets the initial click, followed by listing images that create a brand experience, combat objections, and ultimately convert a customer to purchase are key to building success on Amazon.
00:00 - Introduction
02:10 - The Impact of Amazon Product Images
05:45 - Optimizing Hero Images for Higher Click-Through Rates
10:30 - Creating Compelling Supporting Images
15:20 - Leveraging Videos for Enhanced Conversions
Hashtags: #AmazonSalesBoost #ProductImageStrategies #AmazonOptimization #DTCInsights #ECommerceSuccess
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