🎧 Today on the DTC pod, we're venturing into the labyrinth of omnichannel marketing, guided by none other than Joseph Siegel—the savvy Director of Retention at Feastables.
This emerging titan of the industry has crafted a digital tapestry that elegantly weaves together potent online visibility, tactful SMS campaigns, and inventive community nurturing.
Feastables isn't merely dabbling in customer experience, but rather, they're orchestrating a symphony of interactions that promise to transform the face of omnichannel marketing.
Strap in as we dissect their growth trajectory, canny strategies, and the indomitable figures powering their forward march. Feastables, indeed, is not just a brand, but a veritable masterclass in innovative marketing.
Trust us, this one's an intellectual treat you don’t want to miss!
The takeaways 👇
🛍️ Promo pandemonium
When Black Friday turned into a wild ride for Feastables, their 99% off discount code was mistakenly given to everyone instead of the intended 1% of customers. 😱
Sure, the coding blunder may have made some team members pull their hair out. But as they say, you live and you learn (as the mishap wasn't all doom and gloom…)
Rather, it served as an unexpectedly efficient top-of-funnel initiative. New customers—drawn in by the irresistible deal—discovered Feastables, and the brand saw a significant uptick in traffic. Plus, the incident was an invaluable lesson in the importance of in-house technology and preparation for traffic surges.
Feastables is armed with these insights as they march forward, making them better prepared to handle future digital stampedes and minimize hiccups. Now that's turning a promo blunder into a goldmine!
📲 Texting triumphs
Feastables isn't your run-of-the-mill company, and they certainly aren't content with traditional marketing methods.
They've added a new twist to SMS marketing by transforming it into an experiential channel for user engagement.
How, you ask?
By shifting from mere transactional messages to creating conversational SMS experiences. They've been sparking interactive and engaging dialogues with customers, offering a personalized touch that stands head and shoulders above conventional approaches.
The success of their initial campaigns and the positive buzz they've generated proves that Feastables has hit upon a winning formula. The company’s certainly leading the pack in innovative retention strategies with its conversational SMS approach.
Could it be time to text your way to success?
👉 Listen to the full episode with Joseph Siegel here!